Guest Blog: What Now? Walmart Finally Entered the Veterinary Market

Posted by Debbie Boone,BS, CVPM on Jun 9, 2019 6:52:05 PM

I make no bones about it. I loathe going to Walmart and so does my husband. I don’t shop there and unless under the gun to find something that I can’t get any other place on earth I don’t go. But lots of other people do.

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Topics: Innovative Technology For Vets, Grow Your Veterinary Practice, For Practice Managers, Pet Health, Millennials in veterinary medicine

Text to connect: The case for text enabling your landline

Posted by Mark Olcott, DVM on Jun 9, 2019 2:00:00 PM

We did a survey of veterinarians and practice managers that attended two large veterinary conferences earlier this year. The questions had to do with telephone and texting capabilities for their practices. We then compared them to actual consumer preferences (i.e. what their clients want) and found some pretty big surprises.

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Topics: Innovative Technology For Vets, Grow Your Veterinary Practice, Marketing For Veterinary Practices, For Practice Managers, Pet Health, Millennials in veterinary medicine

The evolution of telephone support.

Posted by VitusVet on Feb 26, 2019 4:51:49 PM

Google. Apple. Uber. VitusVet: The evolution of telephone support.

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Topics: Innovative Technology For Vets, For Practice Managers, Pet Health, Millennials in veterinary medicine

Increase sales of medication and food by going digital

Posted by Mark Olcott, DVM, MBA on Jan 28, 2019 5:21:49 PM

How many of your clients come in daily to purchase refills, preventatives, food and other pet supplies? Chances are it is a good number...but it's declining. Competition from online providers, like Chewy and Amazon.com, has never been tougher.  Some of these companies are so well-funded that they are willing to LOSE money in order to get your clients' online pharmacy business because they know that, once they get them away from you, they'll never buy medications/food from you again.  We've even seen some online providers with retail prices that are less than the average veterinary practice pays wholesale!

Despite this trend, and while convenience and low price are important to the modern consumer (Are you really any different?), a significant number of clients would still prefer to buy these items directly from you.  Why?  Because they trust you.

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Topics: Innovative Technology For Vets, Grow Your Veterinary Practice, Marketing For Veterinary Practices, For Practice Managers, Pet Health, Millennials in veterinary medicine, apps

Curing Disease With Hashtags & Push Notifications

Posted by Matt DiFazio on Aug 2, 2016 1:30:55 PM


When Banfield’s State of Pet Health 2015 was released, it shed light on some worrying statistics. Beyond reflecting the general decline in the use of veterinary services (dogs averaged 1.5 visits in 2006, down from a mean of 1.9 visits in 2001), it suggested that veterinarians and pet owners are increasingly operating on two totally different wavelengths, with our conversation topics and vocabulary diverging sharply from the common concerns of pet owners.

While the majority of veterinarians want to speak about vaccines, spay/neuter, & parasite control, pet owners are most concerned with their pet's diet, exercise, play, and emotional well-being. These differences are creating less schedule routine visits, more emergency situations, and more pet owners seeking Dr. Google.

There’s two ways we can apply this information. Either veterinary professionals must change their rhetoric to match the expectations of their clients, or we need to do a better job educating the public about why we advocate for preventative medicine like antiparasitics, dental cleanings, and vaccine protocols.

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Topics: Grow Your Veterinary Practice, Pet Health, Millennials in veterinary medicine