As a consultant I tend to join and participate in multiple veterinary management social media groups. Often, I read rants or questions from practice leaders sharing staff or client dilemmas. Many times, I read and admire the replies from the seasoned practice managers and think – what excellent insight! Other times I (and those seasoned managers) read the harsh “write ‘em up or “fire them!” responses and cringe. Why? – Because these replies indicate that these managers would rather punish than listen.
Topics: For Practice Managers
I spend a lot of my speaking and training time working with managers and practice owners teaching them how to be a good leader. This is certainly important. It struck me that even with good leaders, veterinary practices end up with some less than stellar staff members. Some come from poor hiring with little preparation and unclear expectations. But others have all the pieces in place and still get they get duds. It is easy to blame the business. Maybe the training wasn’t up to par. Maybe the systems were nonexistent. But maybe some people just don’t know how to be a good employee.
One of my favorite books on marketing and branding is Seth Godin’s Purple Cow. The book is about creating marketing stories that show the public how you are “remarkable” i.e. the purple cow in a field of brown cows. Not only do you show you are different, but you also reach only the people interested in purchasing purple cows.
I make no bones about it. I loathe going to Walmart and so does my husband. I don’t shop there and unless under the gun to find something that I can’t get any other place on earth I don’t go. But lots of other people do.