Nowadays, most people prefer to be contacted on their cell phones and avoid actually speaking on the phone whenever they can. When contacting a business to inquire about services or appointments, 89% of consumers say they would prefer texting to calling1. Veterinary practices miss a significant opportunity to serve most clients because they aren't communicating in a preferred way with the vast majority of clients. As a result, the clinic loses the chance to bring in revenue. So, how can we better reach clients and have it benefit the practice? With digital reminders!