--- title: "Text to connect: The case for text enabling your landline" description: Client communication is a universal challenge. We’re in a pivotal time for veterinary medicine where thoughtful owners and managers are re-examining some of their longest held beliefs. image: https://content.vitusvet.com/hubfs/Text%20To%20Connect%20Infograph-1.jpg --- - [Login](https://www.vitusvet.com/Account/login) [![VitusVet Logo](https://content.vitusvet.com/hs-fs/hub/427788/file-1631263700.png)](https://vitusvet.com/) - [Blog Home](https://content.vitusvet.com/blog) - [VitusVet Home](https://www.vitusvet.com/) - [About](https://www.vitusvet.com/company-info/) - [Contact](https://www.vitusvet.com/contact/) ## [Text to connect: The case for text enabling your landline](https://content.vitusvet.com/blog/text-to-connect-the-case-for-text-enabling-your-landline) Posted by [Mark Olcott, DVM](https://content.vitusvet.com/blog/author/mark-olcott-dvm) on Jun 9, 2019 2:00:00 PM Find me on: [Twitter](http://twitter.com/markolcott) - [Tweet](https://twitter.com/share) We did a survey of veterinarians and practice managers that attended two large veterinary conferences earlier this year. The questions had to do with telephone and texting capabilities for their practices. We then compared them to actual consumer preferences (i.e. what their clients want) and found some pretty big surprises. [![Texting for veterinary practices; survey results](https://play.vidyard.com/kExVbRBdR4HQAN6zpF9sq3.jpg?email=1&)](https://embed.vidyard.com/share/kExVbRBdR4HQAN6zpF9sq3?)  Client communication is a universal challenge. We’re in a pivotal time for veterinary medicine where thoughtful owners and managers are re-examining some of their longest held beliefs. Many will say that they are client oriented but really they are still doctor oriented: the hours they are open, the inflexibility of payment plans, their overwhelming dependence on the telephone, etc.. If 90+% of your practice’s revenue requires a telephone at some point in it’s journey, you’re missing a huge opportunity to better serve your clients and care for their pets. The data clearly shows that clients prefer texting, which should surprise exactly nobody. Why doesn’t your practice devote the same resources to answering emails/texts in the same timely fashion that they do for telephone calls? There are some very easy ways to get started on the journey toward making it insanely easy for your clients to connect and transact with your practice. Whether it’s appointments or refills, if you make something easier . . . you will get more of it. [![Download Infographic](https://no-cache.hubspot.com/cta/default/427788/e1b22ed0-1928-4558-a5bd-8e5769b7002a.png)](https://cta-redirect.hubspot.com/cta/redirect/427788/e1b22ed0-1928-4558-a5bd-8e5769b7002a)   Topics: [Innovative Technology For Vets](https://content.vitusvet.com/blog/topic/innovative-technology-for-vets), [Grow Your Veterinary Practice](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice), [Marketing For Veterinary Practices](https://content.vitusvet.com/blog/topic/marketing-for-veterinary-practices), [For Practice Managers](https://content.vitusvet.com/blog/topic/for-practice-managers), [Pet Health](https://content.vitusvet.com/blog/topic/pet-health), [Millennials in veterinary medicine](https://content.vitusvet.com/blog/topic/millennials-in-veterinary-medicine) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Grow Your Veterinary Practice (79)](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice) - [For Practice Managers (73)](https://content.vitusvet.com/blog/topic/for-practice-managers) - [Innovative Technology For Vets (31)](https://content.vitusvet.com/blog/topic/innovative-technology-for-vets) - [Marketing For Veterinary Practices (23)](https://content.vitusvet.com/blog/topic/marketing-for-veterinary-practices) - [Pet Health (13)](https://content.vitusvet.com/blog/topic/pet-health) - [Millennials in veterinary medicine (10)](https://content.vitusvet.com/blog/topic/millennials-in-veterinary-medicine) - [apps (4)](https://content.vitusvet.com/blog/topic/apps) - [Press Releases (3)](https://content.vitusvet.com/blog/topic/press-releases) - [Pet Grooming (1)](https://content.vitusvet.com/blog/topic/pet-grooming) - [boarding a pet (1)](https://content.vitusvet.com/blog/topic/boarding-a-pet) see all We love pets and believe in advocating for them because they can't speak for themselves. ### Contact Us ### Check Us Out On: [![twi1](https://content.vitusvet.com/hs-fs/hub/427788/file-1630452307.png)](http://www.twitter.com/vitusvet) [![link](https://content.vitusvet.com/hs-fs/hub/427788/file-1630452302.png)](http://www.linkedin.com/company/vitus-animal-health-inc-) [![rss1](https://content.vitusvet.com/hs-fs/hub/427788/file-1626998949.png)](https://blog.vitusvet.com/) 2023 VitusVet. All Rights Reserved.