Who Are You? – The Brand Story

Posted by Debbie Boone,BS, CVPM on Jul 1, 2019 8:26:20 AM

One of my favorite books on marketing and branding is Seth Godin’s Purple Cow. The book is about creating marketing stories that show the public how you are “remarkable” i.e. the purple cow in a field of brown cows. Not only do you show you are different, but you also reach only the people interested in purchasing purple cows.

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Topics: Innovative Technology For Vets, Grow Your Veterinary Practice, Marketing For Veterinary Practices, For Practice Managers, Pet Health, Millennials in veterinary medicine

Guest Blog: What Now? Walmart Finally Entered the Veterinary Market

Posted by Debbie Boone,BS, CVPM on Jun 9, 2019 6:52:05 PM

I make no bones about it. I loathe going to Walmart and so does my husband. I don’t shop there and unless under the gun to find something that I can’t get any other place on earth I don’t go. But lots of other people do.

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Topics: Innovative Technology For Vets, Grow Your Veterinary Practice, For Practice Managers, Pet Health, Millennials in veterinary medicine

Text to connect: The case for text enabling your landline

Posted by Mark Olcott, DVM on Jun 9, 2019 2:00:00 PM

We did a survey of veterinarians and practice managers that attended two large veterinary conferences earlier this year. The questions had to do with telephone and texting capabilities for their practices. We then compared them to actual consumer preferences (i.e. what their clients want) and found some pretty big surprises.

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Topics: Innovative Technology For Vets, Grow Your Veterinary Practice, Marketing For Veterinary Practices, For Practice Managers, Pet Health, Millennials in veterinary medicine

Guest Blog: Disruption and other painful things

Posted by Debbie Boone,BS, CVPM on May 9, 2019 10:00:00 AM

There is a door in my bathroom.

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Topics: Innovative Technology For Vets, Grow Your Veterinary Practice, Marketing For Veterinary Practices, For Practice Managers, Pet Health, apps

The evolution of telephone support.

Posted by VitusVet on Feb 26, 2019 4:51:49 PM

Google. Apple. Uber. VitusVet: The evolution of telephone support.

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Topics: Innovative Technology For Vets, For Practice Managers, Pet Health, Millennials in veterinary medicine