In our previous blogs we have talked in great lengths about the importance of client churn rates in your practice. While it is still important to track the rate your business is gaining new clients versus the number of clients it is losing each month/quarter/year, attracting new clients is still key to growing your practice. 

Attracting new clients, no matter if they are a Millennial pet owners or not, is not an easy task, especially if you have been marketing your veterinary practice the same way for the last 10 years. Even if your practice still uses some out-of-date technology behind the desk (e.g. using a fax machine as a main form of communication or not having a practice email address) your potential new clients still expect to be able to find and communicate with you in a convenient setting outside of the office. 

VitusVet’s newest mobile app, VitusConnect, provides a convenient, secure, and documented platform for veterinary text & picture communication.

Columbia, Maryland - July 20, 2016 – VitusVet, a veterinary mobile app developer based in Columbia, Maryland, is announcing the launch of VitusConnect - the first app designed specifically for pet health professionals to text and picture message their clients.

VitusConnect is available for free to veterinary practices through the iOS and Android app stores, and does not require any software installation on the veterinary clients’ phones.

VitusVet has partnered with Pet Poison Helpline to implement a one-touch call button, and make their entire database of veterinary toxins available for free to app users, hoping that knowledge of poisons will help save pets’ lives.

Columbia, Maryland - VitusVet, a mobile app solutions provider, has partnered with Pet Poison Helpline, a 24/7 animal poison control center, to give pet owners and veterinary professionals access to potentially lifesaving information from an app on their mobile phones. Pet Poison Helpline has managed over one million cases since its inception over 12 years ago, and provides treatment advice for poisoning cases of all species, including dogs, cats, birds, small mammals, large animals, and exotic species. Both VitusVet and Pet Poison Helpline share the common goal to improve the health and well-being of pets, and the partnership will allow both companies to save even more lives in an innovative, and always accessible manner.

Customer churn is a well known concept in business, but it's an oft-ignored statistic in veterinary economics.  And it could be costing your practice revenue, big time!

For veterinary clinics, churn refers to whenever a customer chooses to no longer use your services for their pet.  Because this decision is often made without your practice management software's knowledge, your contacts database could be hemorrhaging clients and you'd have no idea the extent of the bleeding!  

Measuring your clinic’s customer churn rate will allow you to determine the number of lost customers in a time period, help identify if you have a client retention problem, and also gauge the effectiveness of any changes you make.

VitusVet, a mobile app solutions provider for veterinary clinics, is excited to announce the company’s expansion to California. The mission of the company is to improve the health and well-being of pets through innovative technology.52.9% of Californian households own a pet and, as the number continues to increase, the need for a platform to track, share, and maintain animal health records will become more evident.