Working at the front desk at a veterinary practice is no walk in the park. Phones are ringing, faxes need to be sent, records need to be filed, clients are walking in and asking questions; it could take you all morning just to finish one simple task. Sometimes putting people on hold feels necessary, but have you ever thought about how much damage putting a person on hold is causing?

Learn why putting callers on hold can negatively affect your business and the solutions to fix them.

In 2015 not only did Millennials surpass Baby Boomers as the largest generation in the United States, but also as the largest U.S. pet-owning population as well. According to data research during the Global Pet Expo 2015, 35.2% of the U.S. Millennial population are pet owners, compared to 32.8% of Boomers. Millennials are more likely to hold off on having children, and opting in to caring for pets, like family. The percentage of Millennials owning a pet is only going to grow as studies show that, pet-free Millennials are 39% more likely to own a cat or dog in the future.

So why is it so important that veterinary practices cater to Millennials? Because they are the ones that are going to fill your appointment books, market your practice and, most importantly, pay your bills. If you plan on attracting them, you will need to know what they are looking for.