--- title: The VitusVet Blog - The Definitive Resource for Modern Veterinary Clinics | Marketing For Veterinary Practices (2) description: Marketing For Veterinary Practices | From engaging Millennial clients, to pet portal use, to veterinary smartphone apps and use of the cloud, the VitusVet Blog is the definitive resource for uniting great veterinary medicine with modern business sensibilities. (2) --- - [Login](https://www.vitusvet.com/Account/login) [![VitusVet Logo](https://content.vitusvet.com/hs-fs/hub/427788/file-1631263700.png)](https://vitusvet.com/) - [Blog Home](https://content.vitusvet.com/blog) - [VitusVet Home](https://www.vitusvet.com/) - [About](https://www.vitusvet.com/company-info/) - [Contact](https://www.vitusvet.com/contact/) ## [Increase sales of medication and food by going digital](https://content.vitusvet.com/blog/digital-store-0) Posted by [Mark Olcott, DVM, MBA](https://content.vitusvet.com/blog/author/mark-olcott-dvm-mba) on Jan 28, 2019 5:21:49 PM - [Tweet](https://twitter.com/share) [![](https://content.vitusvet.com/hubfs/iStock-539231638.jpg)](https://content.vitusvet.com/blog/digital-store-0) How many of your clients come in daily to purchase refills, preventatives, food and other pet supplies? Chances are it is a good number...but it's declining. Competition from online providers, like Chewy and Amazon.com, has never been tougher.  Some of these companies are so well-funded that they are willing to LOSE money in order to get your clients' online pharmacy business because they know that, once they get them away from you, they'll never buy medications/food from you again.  We've even seen some online providers with retail prices that are less than the average veterinary practice pays wholesale! Despite this trend, and while convenience and low price are important to the modern consumer (Are you really any different?), a significant number of clients would still prefer to buy these items directly from you.  Why?  Because they trust you. [Read More](https://content.vitusvet.com/blog/digital-store-0) 0 Comments [Click here to read/write comments](https://content.vitusvet.com/blog/digital-store-0#comments-listing) Topics: [Innovative Technology For Vets](https://content.vitusvet.com/blog/topic/innovative-technology-for-vets), [Grow Your Veterinary Practice](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice), [Marketing For Veterinary Practices](https://content.vitusvet.com/blog/topic/marketing-for-veterinary-practices), [For Practice Managers](https://content.vitusvet.com/blog/topic/for-practice-managers), [Pet Health](https://content.vitusvet.com/blog/topic/pet-health), [Millennials in veterinary medicine](https://content.vitusvet.com/blog/topic/millennials-in-veterinary-medicine), [apps](https://content.vitusvet.com/blog/topic/apps) ## [Why Creating A Digital Presence Is Important for Your Veterinary Practice](https://content.vitusvet.com/blog/creating-a-digital-presence) Posted by [Liz Thoms](https://content.vitusvet.com/blog/author/liz-thoms) on Aug 31, 2016 1:34:07 PM - [Tweet](https://twitter.com/share) [![](https://content.vitusvet.com/hubfs/quiz-flinstones.jpg)](https://content.vitusvet.com/blog/creating-a-digital-presence) --- The Digital Age is upon us. There’s no denying that the introduction of tablets and smartphones into our lives has made us more contactable than ever, and **consumers are now expecting more** from their service providers, veterinary clinics are no exception. I know we are busy and keeping up with the modern day customer isn't easy, but there are definitely steps that we can take to make it more possible. First, gauge how digitally advanced your veterinary practice is. This quick 7 question quiz can help you figure out if your practice is stuck in the stone ages or if it's a place Judy Jetson would be proud to take their dog, Astro. [Read More](https://content.vitusvet.com/blog/creating-a-digital-presence) 0 Comments [Click here to read/write comments](https://content.vitusvet.com/blog/creating-a-digital-presence#comments-listing) Topics: [Innovative Technology For Vets](https://content.vitusvet.com/blog/topic/innovative-technology-for-vets), [Marketing For Veterinary Practices](https://content.vitusvet.com/blog/topic/marketing-for-veterinary-practices) ## [The #1 reason why veterinary practices are 10-15 years behind on innovation](https://content.vitusvet.com/blog/the-1-reason-why-veterinary-practices-are-10-15-years-behind-on-innovation) Posted by [Mark Olcott, DVM](https://content.vitusvet.com/blog/author/mark-olcott-dvm) on Apr 19, 2016 12:00:46 PM - [Tweet](https://twitter.com/share) ![gatekeeper.jpg](https://content.vitusvet.com/hs-fs/hubfs/gatekeeper.jpg?width=730&height=438&name=gatekeeper.jpg "gatekeeper.jpg") [Read More](https://content.vitusvet.com/blog/the-1-reason-why-veterinary-practices-are-10-15-years-behind-on-innovation) 0 Comments [Click here to read/write comments](https://content.vitusvet.com/blog/the-1-reason-why-veterinary-practices-are-10-15-years-behind-on-innovation#comments-listing) Topics: [Grow Your Veterinary Practice](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice), [Marketing For Veterinary Practices](https://content.vitusvet.com/blog/topic/marketing-for-veterinary-practices) ## [3 ways to use texting in your veterinary practice](https://content.vitusvet.com/blog/3-ways-to-use-texting-in-your-veterinary-practice) Posted by [Mark Olcott, DVM](https://content.vitusvet.com/blog/author/mark-olcott-dvm) on Apr 8, 2016 2:58:46 PM - [Tweet](https://twitter.com/share) ![mobileimage.jpg](https://content.vitusvet.com/hs-fs/hubfs/mobileimage.jpg?width=320&name=mobileimage.jpg "mobileimage.jpg") [Read More](https://content.vitusvet.com/blog/3-ways-to-use-texting-in-your-veterinary-practice) 1 Comment [Click here to read/write comments](https://content.vitusvet.com/blog/3-ways-to-use-texting-in-your-veterinary-practice#comments-listing) Topics: [Innovative Technology For Vets](https://content.vitusvet.com/blog/topic/innovative-technology-for-vets), [Grow Your Veterinary Practice](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice), [Marketing For Veterinary Practices](https://content.vitusvet.com/blog/topic/marketing-for-veterinary-practices) ## [Practice marketing gone bad:  Are you making these 3 common mistakes?](https://content.vitusvet.com/blog/practice-marketing-gone-bad-are-you-making-these-3-common-mistakes) Posted by [Mark Olcott, DVM](https://content.vitusvet.com/blog/author/mark-olcott-dvm) on Mar 31, 2016 9:38:15 AM - [Tweet](https://twitter.com/share) [![](https://content.vitusvet.com/hubfs/Screen_Shot_2016-03-30_at_12.02.33_PM.png)](https://content.vitusvet.com/blog/practice-marketing-gone-bad-are-you-making-these-3-common-mistakes) Look familiar?  This screenshot comes from an email I recently received from the practice where I take my pets.  As nice as the picture looks and as accurate as the messaging is, there are three MAJOR problems with campaigns like this.  Let’s take them one by one to make sure you’re not committing one of these loyalty-killers. [Read More](https://content.vitusvet.com/blog/practice-marketing-gone-bad-are-you-making-these-3-common-mistakes) 0 Comments [Click here to read/write comments](https://content.vitusvet.com/blog/practice-marketing-gone-bad-are-you-making-these-3-common-mistakes#comments-listing) Topics: [Grow Your Veterinary Practice](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice), [Marketing For Veterinary Practices](https://content.vitusvet.com/blog/topic/marketing-for-veterinary-practices) [Previous](https://content.vitusvet.com/blog/topic/marketing-for-veterinary-practices/page/1) [All posts](https://content.vitusvet.com/blog/all) [Next](https://content.vitusvet.com/blog/topic/marketing-for-veterinary-practices/page/3) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Grow Your Veterinary Practice (79)](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice) - [For Practice Managers (73)](https://content.vitusvet.com/blog/topic/for-practice-managers) - [Innovative Technology For Vets (31)](https://content.vitusvet.com/blog/topic/innovative-technology-for-vets) - [Marketing For Veterinary Practices (23)](https://content.vitusvet.com/blog/topic/marketing-for-veterinary-practices) - [Pet Health (13)](https://content.vitusvet.com/blog/topic/pet-health) - [Millennials in veterinary medicine (10)](https://content.vitusvet.com/blog/topic/millennials-in-veterinary-medicine) - [apps (4)](https://content.vitusvet.com/blog/topic/apps) - [Press Releases (3)](https://content.vitusvet.com/blog/topic/press-releases) - [Pet Grooming (1)](https://content.vitusvet.com/blog/topic/pet-grooming) - [boarding a pet (1)](https://content.vitusvet.com/blog/topic/boarding-a-pet) see all We love pets and believe in advocating for them because they can't speak for themselves. ### Contact Us ### Check Us Out On: [![twi1](https://content.vitusvet.com/hs-fs/hub/427788/file-1630452307.png)](http://www.twitter.com/vitusvet) [![link](https://content.vitusvet.com/hs-fs/hub/427788/file-1630452302.png)](http://www.linkedin.com/company/vitus-animal-health-inc-) [![rss1](https://content.vitusvet.com/hs-fs/hub/427788/file-1626998949.png)](https://blog.vitusvet.com/) 2023 VitusVet. 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