Your client’s email address is more important than a phone number. Here’s why.

Posted by Mark Olcott, DVM, MBA on Oct 18, 2017 9:39:00 AM

If checking your email is one of the first things you do in the morning, you’re not alone. Email is one of the most preferred methods of communicating, especially for conducting business. If a pet parent provides his or her email address, it signals a desire to engage with you, giving you the power to promote your practice and influence their actions.

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Topics: Grow Your Veterinary Practice, For Practice Managers

Having Trouble Acquiring and Retaining Great Technicians? This May Be Why.

Posted by Mark Olcott, DVM, MBA on Oct 9, 2017 2:26:55 PM

Believe it or not, the way your practice is run plays a significant role in the talent that works there. Forward thinking practices that use the latest technology have a greater advantage in acquiring the best candidates. Here’s why.

Millennials are a huge part of the workforce. They’re the ones graduating veterinary technology school and they have high expectations of  their workplace. They’ve grown up in an age where they didn’t have to answer the phone to have a conversation, they don’t even use a pen and paper to write things down. From laptops to smartphones, the newest and best candidates are looking for practices who are adopting and leveraging the benefits from technology. Is your practice one of those?

Chances are, if you’re using hand-written records, using  fax machines and using the phone to schedule appointments or other tasks that could  be done digitally, millennials are going to lose respect and you could miss out on a larger talent pool. They may even pass on the opportunity to learn from a very experienced veterinary staff because they’re turned off by your antiquated practices.

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Topics: Grow Your Veterinary Practice, For Practice Managers

Did Apple just kill your “custom” practice app?

Posted by VitusVet on Sep 26, 2017 12:15:38 PM

Most likely; if your app is created by a company that creates other, similar looking apps.

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Topics: For Practice Managers, apps

Solving 3 Important Problems Causing Pet Parents Not to Visit the Vet

Posted by Kodi Churchill on Sep 19, 2017 9:07:55 AM

Last weekend as my family prepared for hurricane Irma, we opened our doors to a couple we hardly knew. They were a family who lived on the coast, and like so many other pet parents, they were looking for a place to go with their four cats.

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Topics: Grow Your Veterinary Practice, For Practice Managers

Veterinary medicine is changing, are you keeping up?

Posted by Kodi Churchill on Sep 12, 2017 9:15:19 AM

Things have changed. The internet makes finding and retaining clients a challenge due to websites like Yelp, Facebook reviews and simple things like lack of a veterinary practice website. Throw in smartphone capabilities and you have consumers pulling you in every direction. Businesses have evolved with mobile apps and click-to-book functionality. Even in-store experiences are influenced if you have a smartphone. All of this changes what a practice needs in order to evolve and stay in business. Are you feeling confused or lost about it all? Here’s a guide to help you sort through the chaos.

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Topics: Grow Your Veterinary Practice, For Practice Managers