How to get the media to talk about you

Posted by Mark Olcott, DVM, MBA on Nov 6, 2017 2:28:13 PM

Has your practice ever been featured in a news story? Media coverage can be a great asset for when your practice announces new partnerships or offers new services to clients and believe it or not, they want to share your news. Brodheadsville Animal Clinic was recently interviewed and featured on WNEP for offering their clients the VitusVet app. How did the story unfold? It’s simple. They made a Facebook post about their new app and someone from WNEP saw it. The news station then stopped in to do a quick interview with Starr Riovo, their practice manager, and the rest is history.


The takeaway is this; the media wants to hear what your practice is doing, so be sure to share it on your website, on your social media accounts and include it in your marketing plans. You never know who is watching and how powerful it can be.

To watch the full story and read the featured article on Brodheadsville Animal Clinic, click here.

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Topics: Grow Your Veterinary Practice, For Practice Managers