--- title: The VitusVet Blog - The Definitive Resource for Modern Veterinary Clinics | Mark Olcott, DVM (6) description: From engaging Millennial clients, to pet portal use, to veterinary smartphone apps and use of the cloud, the VitusVet Blog is the definitive resource for uniting great veterinary medicine with modern business sensibilities. (6) --- - [Login](https://www.vitusvet.com/Account/login) [![VitusVet Logo](https://content.vitusvet.com/hs-fs/hub/427788/file-1631263700.png)](https://vitusvet.com/) - [Blog Home](https://content.vitusvet.com/blog) - [VitusVet Home](https://www.vitusvet.com/) - [About](https://www.vitusvet.com/company-info/) - [Contact](https://www.vitusvet.com/contact/) ## Mark Olcott, DVM Find me on: ### Recent Posts ## [Why Steve Jobs would have loved BringFido.com](https://content.vitusvet.com/blog/why-steve-jobs-would-have-loved-bringfido.com) Posted by [Mark Olcott, DVM](https://content.vitusvet.com/blog/author/mark-olcott-dvm) on Jan 5, 2016 5:48:21 AM - [Tweet](https://twitter.com/share) [![](https://content.vitusvet.com/hubfs/Screen_Shot_2016-01-03_at_1.34.57_PM.png)](https://content.vitusvet.com/blog/why-steve-jobs-would-have-loved-bringfido.com) Regardless of whether you’re a Mac or a PC person, I think we can all agree that Steve Jobs was a visionary.  One of his unique talents was recognizing that people ‘don’t just want to buy personal computers anymore, they want to know what they can do with them.’  I think this applies to pets as well so, to paraphrase Steve, people don't just want to have pets anymore....they want to know what to do with them.   [Read More](https://content.vitusvet.com/blog/why-steve-jobs-would-have-loved-bringfido.com) 0 Comments [Click here to read/write comments](https://content.vitusvet.com/blog/why-steve-jobs-would-have-loved-bringfido.com#comments-listing) ## [Share the wealth:  The case for increased transparency in veterinary medicine](https://content.vitusvet.com/blog/share-the-wealth-the-case-for-increased-transparency-in-veterinary-medicine) Posted by [Mark Olcott, DVM](https://content.vitusvet.com/blog/author/mark-olcott-dvm) on Dec 29, 2015 12:15:11 PM - [Tweet](https://twitter.com/share) [![](https://content.vitusvet.com/hubfs/364126048_9039c2f65b_o.jpg)](https://content.vitusvet.com/blog/share-the-wealth-the-case-for-increased-transparency-in-veterinary-medicine) [Read More](https://content.vitusvet.com/blog/share-the-wealth-the-case-for-increased-transparency-in-veterinary-medicine) 0 Comments [Click here to read/write comments](https://content.vitusvet.com/blog/share-the-wealth-the-case-for-increased-transparency-in-veterinary-medicine#comments-listing) Topics: [Grow Your Veterinary Practice](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice) ## [How veterinarians can (and must) adapt to an increasingly mobile world](https://content.vitusvet.com/blog/how-veterinarians-can-and-must-adapt-to-an-increasingly-mobile-world) Posted by [Mark Olcott, DVM](https://content.vitusvet.com/blog/author/mark-olcott-dvm) on Dec 22, 2015 12:53:45 PM - [Tweet](https://twitter.com/share) [![](https://content.vitusvet.com/hubfs/iphone-500291_1280.jpg)](https://content.vitusvet.com/blog/how-veterinarians-can-and-must-adapt-to-an-increasingly-mobile-world) I just read a fantastic article entitled “The Mobile Mind Shift” by Forrester Research.  [https://solutions.forrester.com/mobile](https://solutions.forrester.com/mobile)  The article included a couple of key insights that were particularly relevant to private practitioners and I’ve summarized them here.  For more information, definitely click on the link and read more about their work in this exciting field.   [Read More](https://content.vitusvet.com/blog/how-veterinarians-can-and-must-adapt-to-an-increasingly-mobile-world) 1 Comment [Click here to read/write comments](https://content.vitusvet.com/blog/how-veterinarians-can-and-must-adapt-to-an-increasingly-mobile-world#comments-listing) ## [The 4 P's of Marketing:  Place](https://content.vitusvet.com/blog/the-4-ps-of-marketing-place) Posted by [Mark Olcott, DVM](https://content.vitusvet.com/blog/author/mark-olcott-dvm) on Dec 16, 2015 4:01:23 PM - [Tweet](https://twitter.com/share) [![](https://content.vitusvet.com/hubfs/IMG_0174.jpg)](https://content.vitusvet.com/blog/the-4-ps-of-marketing-place) A commonly cited paradigm for how we should think about marketing is “The 4 P’s”:  product, price, promotion, and place.  For our use, place is synonymous with distribution:  how do your clients receive products and services from you?  The obvious answer is “at the clinic”, and that might have been the end of the discussion when I graduated from vet school in 1995.  In 2015, however, the complete answer is far more complex than that.  Where else are you providing service to your clients?  The Internet has completely revolutionized the idea of “place” with respect to the traditional definition of marketing mix.  Truth be told, this is the one “P” that has changed the most in the digital revolution.   [Read More](https://content.vitusvet.com/blog/the-4-ps-of-marketing-place) 0 Comments [Click here to read/write comments](https://content.vitusvet.com/blog/the-4-ps-of-marketing-place#comments-listing) Topics: [Grow Your Veterinary Practice](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice), [Marketing For Veterinary Practices](https://content.vitusvet.com/blog/topic/marketing-for-veterinary-practices) ## [App or eBusinessCard:  there’s a huge difference](https://content.vitusvet.com/blog/app-or-ebusinesscard-theres-a-huge-difference) Posted by [Mark Olcott, DVM](https://content.vitusvet.com/blog/author/mark-olcott-dvm) on Dec 9, 2015 8:25:16 AM - [Tweet](https://twitter.com/share) [![](https://content.vitusvet.com/hubfs/Screen_Shot_2015-12-09_at_8.16.05_AM.png)](https://content.vitusvet.com/blog/app-or-ebusinesscard-theres-a-huge-difference) Veterinary practice owners and managers are becoming increasingly aware of the power of mobile technology, which is a great thing.  There’s no doubt that the explosion of smartphone technology has created a tremendous opportunity to provide value to clients year-round, not just when they’re in the office. [Read More](https://content.vitusvet.com/blog/app-or-ebusinesscard-theres-a-huge-difference) 1 Comment [Click here to read/write comments](https://content.vitusvet.com/blog/app-or-ebusinesscard-theres-a-huge-difference#comments-listing) Topics: [Innovative Technology For Vets](https://content.vitusvet.com/blog/topic/innovative-technology-for-vets) [Previous](https://content.vitusvet.com/blog/author/mark-olcott-dvm/page/5) [All posts](https://content.vitusvet.com/blog/all) [Next](https://content.vitusvet.com/blog/author/mark-olcott-dvm/page/7) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Grow Your Veterinary Practice (79)](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice) - [For Practice Managers (73)](https://content.vitusvet.com/blog/topic/for-practice-managers) - [Innovative Technology For Vets (31)](https://content.vitusvet.com/blog/topic/innovative-technology-for-vets) - [Marketing For Veterinary Practices (23)](https://content.vitusvet.com/blog/topic/marketing-for-veterinary-practices) - [Pet Health (13)](https://content.vitusvet.com/blog/topic/pet-health) - [Millennials in veterinary medicine (10)](https://content.vitusvet.com/blog/topic/millennials-in-veterinary-medicine) - [apps (4)](https://content.vitusvet.com/blog/topic/apps) - [Press Releases (3)](https://content.vitusvet.com/blog/topic/press-releases) - [Pet Grooming (1)](https://content.vitusvet.com/blog/topic/pet-grooming) - [boarding a pet (1)](https://content.vitusvet.com/blog/topic/boarding-a-pet) see all We love pets and believe in advocating for them because they can't speak for themselves. ### Contact Us ### Check Us Out On: [![twi1](https://content.vitusvet.com/hs-fs/hub/427788/file-1630452307.png)](http://www.twitter.com/vitusvet) [![link](https://content.vitusvet.com/hs-fs/hub/427788/file-1630452302.png)](http://www.linkedin.com/company/vitus-animal-health-inc-) [![rss1](https://content.vitusvet.com/hs-fs/hub/427788/file-1626998949.png)](https://blog.vitusvet.com/) 2023 VitusVet. 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