Mark Olcott, DVM

Find me on:

Recent Posts

Technology is no substitute for hiring the right people

Posted by Mark Olcott, DVM on Feb 11, 2016 9:28:36 AM

It might sound odd for the author of a blog on how best to use consumer technology in veterinary practices to be writing about employee satisfaction, but it really isn’t.  One of my favorite B-school professors said that the focus on information technology (IT) should be much more on information than technology.  Technology is a tool that people can use to be more productive and get better results….but people have to use it.  Which brings me to something another B-school professor said:  it’s all about the talent.

Read More

The Vicious Cycle of Bad Veterinary Practice Marketing

Posted by Mark Olcott, DVM on Feb 2, 2016 4:27:53 PM

I just read the 2015 Banfield State of Pet Health Report http://bit.ly/1UE1SZX and I cannot recommend it strongly enough to anybody who works in the veterinary profession.  The report “..focuses on the differences between how veterinarians and pet owners perceive preventive care and what that means for pet health.”  

Read More

Topics: Innovative Technology For Vets, Marketing For Veterinary Practices

The real reason veterinary visits are declining and four easy things you can do about it

Posted by Mark Olcott, DVM on Jan 30, 2016 4:44:34 PM

Veterinary visits are declining, and vets are seeing less pets. A lot of the blame in recent years went to the economy, but the decline in veterinary visits started before The Great Recession of 2008. 

Read More

Topics: Grow Your Veterinary Practice, Marketing For Veterinary Practices

Top 5 reasons pet owners turn to the internet for veterinary advice

Posted by Mark Olcott, DVM on Jan 26, 2016 12:03:40 PM

Read More

Topics: Innovative Technology For Vets, Marketing For Veterinary Practices, For Practice Managers

What do pet owners REALLY want?

Posted by Mark Olcott, DVM on Jan 12, 2016 3:14:56 PM

Read More

Topics: Marketing For Veterinary Practices