Regardless of whether you’re a Mac or a PC person, I think we can all agree that Steve Jobs was a visionary.  One of his unique talents was recognizing that people ‘don’t just want to buy personal computers anymore, they want to know what they can do with them.’  I think this applies to pets as well so, to paraphrase Steve, people don't just want to have pets anymore....they want to know what to do with them.  

That’s where BringFido (www.bringfido.com) comes in.  

From their website, “BringFido.com is a dog travel directory that provides unbiased reviews, detailed pet policy information, and online reservations at more than 25,000 pet friendly hotels through a partnership with Travelocity. Information is also available on thousands of bed & breakfasts, vacation rentals, and campgrounds that welcome pets in 150 countries worldwide.”

For many people, pets are growing more and more integral to their daily lives; they are becoming more like children and less like furry possessions.  It should come as no surprise that someone would create a resource that helps pet owners spend even more time with their beloved family members.  It’s a very cool site/app if you want to travel with your dog, are looking for a dog-friendly restaurant, or want to enter a charity dog walk-a-thon.  It’s free to use and there’s a good chance your clients are already using it.

So how can your practice tap into this resource?  Well, are you having an open house any time soon?  Want to attract attention to an event that targets pet owners?  Having a charity dog wash at your hospital?  Post it on BringFido.  It’s not just for the Steve Jobs’ of the world….even we veterinarians can benefit from this very helpful site.