For this week's post, I’ll borrow liberally from one of my favorite movies and discuss the good, the bad, and the ugly of online reviews. While the most popular places for reviews may change over the years, the underlying concept of consumers telling other consumers about their experience is not going to go away. Here are some things that you should be thinking about, focused specifically on veterinary medicine.
It wasn’t that long ago that differentiation for a veterinary practice meant how your Yellow Pages ad looked compared to those of the other veterinary hospitals in town. Or maybe that you did an annual Open House to promote interest in the local community. Today, our society has become so connected through sites like Angie’s List, Facebook, Yelp! and Pinterest that traditional means of promoting your practice, like print advertising, aren’t as effective as they once were.
I just read the 2015 Banfield State of Pet Health Report http://bit.ly/1UE1SZX and I cannot recommend it strongly enough to anybody who works in the veterinary profession. The report “..focuses on the differences between how veterinarians and pet owners perceive preventive care and what that means for pet health.”