Look familiar? This screenshot comes from an email I recently received from the practice where I take my pets. As nice as the picture looks and as accurate as the messaging is, there are three MAJOR problems with campaigns like this. Let’s take them one by one to make sure you’re not committing one of these loyalty-killers.
As technology continues to change virtually everything consumers do, it’s not surprising that a small but growing number of companies are offering online veterinary consults directly to pet owners. Their business models vary and some are an outgrowth of what’s happening in human medicine. where the desire to minimize costs leads to a strong preference to keep people OUT of the doctor’s office. For example, the average ER visit for a diabetic human costs about $15,000, so it’s not surprising that doctors and insurance companies are looking for ways to minimize these expensive, frequently avoidable visits.