The #1 Way to Attract New Clients to Your Veterinary Practice

Posted by Liz Thoms on Aug 9, 2016 3:36:33 PM

In our previous blogs we have talked in great lengths about the importance of client churn rates in your practice. While it is still important to track the rate your business is gaining new clients versus the number of clients it is losing each month/quarter/year, attracting new clients is still key to growing your practice. 

Attracting new clients, no matter if they are a Millennial pet owners or not, is not an easy task, especially if you have been marketing your veterinary practice the same way for the last 10 years. Even if your practice still uses some out-of-date technology behind the desk (e.g. using a fax machine as a main form of communication or not having a practice email address) your potential new clients still expect to be able to find and communicate with you in a convenient setting outside of the office. 

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Topics: Grow Your Veterinary Practice, Innovative Technology For Vets

Create a Millennial-Friendly Veterinary Practice In 3 Easy Steps

Posted by Matt DiFazio on Jul 26, 2016 12:12:15 PM

On the surface, Millennials’ expectations seem paradoxical - they seek out personalized, empathetic experiences, but also eschew human interactions in favor of self-service through websites and apps.  To make sense of this, veterinarians need to know two things:

  1. Millennials only welcome the involvement of people where humans can be more efficient, or offer something more meaningful than an algorithm or device.
  2. Millennials are highly independent and resourceful, and value businesses that equip them to address their own problems, rather than forcing dependence on customer service representatives.
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Topics: For Practice Managers, Millennials in veterinary medicine, Innovative Technology For Vets

VitusVet Introduces VitusConnect - The Free Text & Picture Messaging App For Veterinary Practices

Posted by Liz Thoms on Jul 20, 2016 11:00:00 AM

VitusVet’s newest mobile app, VitusConnect, provides a convenient, secure, and documented platform for veterinary text & picture communication.

Columbia, Maryland - July 20, 2016 – VitusVet, a veterinary mobile app developer based in Columbia, Maryland, is announcing the launch of VitusConnect - the first app designed specifically for pet health professionals to text and picture message their clients.

VitusConnect is available for free to veterinary practices through the iOS and Android app stores, and does not require any software installation on the veterinary clients’ phones.

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Topics: Press Releases, Innovative Technology For Vets

How Multi-Touchpoint Communication Can Boost Your Veterinary Client Retention

Posted by Matt DiFazio on Jul 19, 2016 1:32:48 PM

Client retention is a function of client satisfaction, and there is no better way to build goodwill than through consistent, well-executed customer service touchpoints.

“Now more than ever, consumers want to be recognized, communicated with and rewarded based on their personal tastes and preferences. Most importantly, they want to receive exclusive, VIP access to the products and experiences they covet in exchange for their loyalty.”

                              -RetailTouchpoints Special Report

It is no secret that veterinarians are busy, and try as we might, we are still human, and can’t attend personally to every inquiry.  But we can empower our staff to regularly communicate with owners on our behalf, and the more personal, empathic, and valuable each touchpoint is, the more loyalty we can inspire.

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Topics: For Practice Managers, Innovative Technology For Vets, Grow Your Veterinary Practice

Millennial Pet Owners: A Powder-Keg of Opportunity for Veterinarians

Posted by Matt DiFazio on Jul 6, 2016 3:13:59 PM

Veterinary medicine has reached the precipice of a fantastic turning point.  For years, the pet ownership market has been stagnant - stable through rough economic waters, but offering little quarter to rising numbers of veterinary graduates.

However, recent statistics show that there is much more than a glimmer at the end of the tunnel! We are beginning to see veterinary medicine emerge under blinding stadium lighting, ready for the primetime, all because of two demographic trends: the novel attitudes of Millennial pet owners, and the resiliency of baby boomers.  In this blog we will be focusing on the former.

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Topics: Grow Your Veterinary Practice, Innovative Technology For Vets