I recently got back from NAVC and the experience was a bit overwhelming. Endless rows of vendors telling veterinarians all the latest and greatest things they should be doing to grow their practice. Apps. Texting. Telemedicine. Loyalty programs. The list goes on and on. This experience reminded me of watching a high school football team try and win by using fancy, complicated plays when they didn't have the basics down. Are we making the same mistake in veterinary medicine? Have we forgotten the fundamentals like blocking and tackling?
I've long believed that the problems with veterinary practice management software is what I call "Frankenstein syndrome": they keep patching on more and more features in an attempt to make the software better, but all they end up doing is confusing you. All this leads to a bad user experience, and is a main reason why I've never met anyone who loves the practice management software. Do you? Didn't think so.