As we created VitusVet, our goal was to improve the lives of animals, but to do that we realized that we needed to improve how veterinary clinics shared information. It sounds simple but it is actually very difficult because a lot of clinic's have a common problem: collecting and sharing information efficently, because too much time is being spent on the fax or phone.   

I've talked about this problem in a few previous blogs, like Why We Don't Have Better Access To Our Pet Medical Records and 3 Things Every Veterinarian Should Know About The Cloud, but it hit home for us this weekend when we heard about this story:

You probably use some type of reminder for your veterinary clinic, whether it's postcards, emails, or pigeon carriers. But surprisingly evidence shows that they aren’t working as well now as they used to.

It's not cost....prices aren't higher than they were 10 years ago when corrected for inflation. So why aren’t clients as compliant as they used to be? There are a number of contributing factors to why they aren’t coming in for their appointment when they should be, the most significant reasons are because:  

Working at the front desk at a veterinary practice is no walk in the park. Phones are ringing, faxes need to be sent, records need to be filed, clients are walking in and asking questions; it could take you all morning just to finish one simple task. Sometimes putting people on hold feels necessary, but have you ever thought about how much damage putting a person on hold is causing?

Learn why putting callers on hold can negatively affect your business and the solutions to fix them.

I just read the 2015 Banfield State of Pet Health Report http://bit.ly/1UE1SZX and I cannot recommend it strongly enough to anybody who works in the veterinary profession.  The report “..focuses on the differences between how veterinarians and pet owners perceive preventive care and what that means for pet health.”