3 things you need to know about reviews for your veterinary practice

Posted by Mark Olcott, DVM on Feb 26, 2016 8:35:06 AM

VitusVet_iStock_000015736639_Large.jpgFor this week's post, I’ll borrow liberally from one of my favorite movies and discuss the good, the bad, and the ugly of online reviews.  While the most popular places for reviews may change over the years, the underlying concept of consumers telling other consumers about their experience is not going to go away.  Here are some things that you should be thinking about, focused specifically on veterinary medicine.

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Topics: Grow Your Veterinary Practice, Marketing For Veterinary Practices

Social media for your veterinary practice:  are you doing it wrong?

Posted by Mark Olcott, DVM on Feb 16, 2016 2:40:27 PM

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It wasn’t that long ago that differentiation for a veterinary practice meant how your Yellow Pages ad looked compared to those of the other veterinary hospitals in town.  Or maybe that you did an annual Open House to promote interest in the local community.  Today, our society has become so connected through sites like Angie’s List, Facebook, Yelp! and Pinterest that traditional means of promoting your practice, like print advertising, aren’t as effective as they once were.  

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Topics: Grow Your Veterinary Practice, Marketing For Veterinary Practices

The real reason veterinary visits are declining and four easy things you can do about it

Posted by Mark Olcott, DVM on Jan 30, 2016 4:44:34 PM

Veterinary visits are declining, and vets are seeing less pets. A lot of the blame in recent years went to the economy, but the decline in veterinary visits started before The Great Recession of 2008. 

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Topics: Grow Your Veterinary Practice, Marketing For Veterinary Practices

Share the wealth:  The case for increased transparency in veterinary medicine

Posted by Mark Olcott, DVM on Dec 29, 2015 12:15:11 PM

 

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Topics: Grow Your Veterinary Practice

The 4 P's of Marketing:  Place

Posted by Mark Olcott, DVM on Dec 16, 2015 4:01:23 PM

A commonly cited paradigm for how we should think about marketing is “The 4 P’s”:  product, price, promotion, and place.  For our use, place is synonymous with distribution:  how do your clients receive products and services from you?  The obvious answer is “at the clinic”, and that might have been the end of the discussion when I graduated from vet school in 1995.  In 2015, however, the complete answer is far more complex than that.  Where else are you providing service to your clients?  The Internet has completely revolutionized the idea of “place” with respect to the traditional definition of marketing mix.  Truth be told, this is the one “P” that has changed the most in the digital revolution.  

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Topics: Grow Your Veterinary Practice, Marketing For Veterinary Practices