The #1 reason why veterinary practices are 10-15 years behind on innovation

Posted by Mark Olcott, DVM on Apr 19, 2016 12:00:46 PM

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Topics: Grow Your Veterinary Practice, Marketing For Veterinary Practices

3 ways to use texting in your veterinary practice

Posted by Mark Olcott, DVM on Apr 8, 2016 2:58:46 PM

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Topics: Innovative Technology For Vets, Grow Your Veterinary Practice, Marketing For Veterinary Practices

Practice marketing gone bad:  Are you making these 3 common mistakes?

Posted by Mark Olcott, DVM on Mar 31, 2016 9:38:15 AM

Look familiar?  This screenshot comes from an email I recently received from the practice where I take my pets.  As nice as the picture looks and as accurate as the messaging is, there are three MAJOR problems with campaigns like this.  Let’s take them one by one to make sure you’re not committing one of these loyalty-killers.

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Topics: Grow Your Veterinary Practice, Marketing For Veterinary Practices

Two key words to bear in mind when setting prices

Posted by Mark Olcott, DVM on Mar 16, 2016 9:50:30 AM

 

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Topics: Grow Your Veterinary Practice, Marketing For Veterinary Practices, For Practice Managers

"Sell" shouldn't be a four-letter word

Posted by Mark Olcott, DVM on Mar 12, 2016 11:51:00 AM

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Topics: Grow Your Veterinary Practice, Marketing For Veterinary Practices