--- title: The VitusVet Blog - The Definitive Resource for Modern Veterinary Clinics | For Practice Managers (8) description: For Practice Managers | From engaging Millennial clients, to pet portal use, to veterinary smartphone apps and use of the cloud, the VitusVet Blog is the definitive resource for uniting great veterinary medicine with modern business sensibilities. (8) --- - [Login](https://www.vitusvet.com/Account/login) [![VitusVet Logo](https://content.vitusvet.com/hs-fs/hub/427788/file-1631263700.png)](https://vitusvet.com/) - [Blog Home](https://content.vitusvet.com/blog) - [VitusVet Home](https://www.vitusvet.com/) - [About](https://www.vitusvet.com/company-info/) - [Contact](https://www.vitusvet.com/contact/) ## [Why your emails are failing to engage your clients](https://content.vitusvet.com/blog/why-your-emails-are-failing) Posted by [Brenna Andersen](https://content.vitusvet.com/blog/author/brenna-andersen) on Apr 25, 2017 10:08:17 AM - [Tweet](https://twitter.com/share) [![](http://s3.amazonaws.com/cdn1.hubspot.com/StockImages/Laptop%20Work/7K0A0116.jpg)](https://content.vitusvet.com/blog/why-your-emails-are-failing) Does your practice have a high unsubscribe rate? Do you even know how many clients open your emails? We have all been on the tail end of an email that bombards your inbox. No one likes receiving information that isn't relevant to their needs or desires. This is why targeting marketing is vital to practice success. According to[Jupiter Research](https://www.ama.org/resources/Best-Practices/Pages/How-Accurate-is-Targeted-Marketing-if-You-Can%E2%80%99t-See-Your-Target-The-CMO-Mission-Data-Driven-Segmentation.aspx), “Customer segmentation conversion rates (whether via direct mail or email) improve 355%, leading to increased revenues of up to 781%, if you segment based on customer data such as customer spend, brand interaction, and customer life cycle management.” [Read More](https://content.vitusvet.com/blog/why-your-emails-are-failing) 0 Comments [Click here to read/write comments](https://content.vitusvet.com/blog/why-your-emails-are-failing#comments-listing) Topics: [Grow Your Veterinary Practice](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice), [For Practice Managers](https://content.vitusvet.com/blog/topic/for-practice-managers) ## [The Annual Exam: A requiem](https://content.vitusvet.com/blog/the-annual-exam) Posted by [Mark Olcott, DVM, MBA](https://content.vitusvet.com/blog/author/mark-olcott-dvm-mba) on Apr 17, 2017 3:15:20 PM - [Tweet](https://twitter.com/share) [![](https://content.vitusvet.com/hubfs/vet-1.jpg)](https://content.vitusvet.com/blog/the-annual-exam)  Veterinary practices historically have been overwhelmingly reliant on the revenue from annual wellness exams to keep their doors open. Not just the primary revenue from the visit itself, but the dentals and procedures and lab work that arise from that visit. I’m increasingly of the opinion that this fairly predictable revenue stream is slowly but surely going away. Why? As with every trend, there are many factors. Some are larger than others, but in this case it seems as though the factors that tend to reduce client compliance are more powerful than those that enhance it. Here is a non-exhaustive list of factors that, I believe, are leading to a fundamental change in the business of veterinary medicine. [Read More](https://content.vitusvet.com/blog/the-annual-exam) 0 Comments [Click here to read/write comments](https://content.vitusvet.com/blog/the-annual-exam#comments-listing) Topics: [Grow Your Veterinary Practice](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice), [For Practice Managers](https://content.vitusvet.com/blog/topic/for-practice-managers) ## [Why you need text and picture messaging now](https://content.vitusvet.com/blog/are-you-underestimating-the-importance-of-emotional-connection) Posted by [Brenna Andersen](https://content.vitusvet.com/blog/author/brenna-andersen) on Apr 10, 2017 12:46:33 PM - [Tweet](https://twitter.com/share) [![](https://content.vitusvet.com/hubfs/little-vet.jpg)](https://content.vitusvet.com/blog/are-you-underestimating-the-importance-of-emotional-connection) Your practice has the power to kill two birds with one stone, if you will. Instead of making a phone call, which we've established is generally inefficient and unnecessary (view previous blog [here](https://content.vitusvet.com/blog/trying-to-improve-telephone-skills)), send your client a text message stating that their pet is finished, happy, healthy and ready for pickup. Go the extra step and provide them with a photo of their pet post-surgery. This provides both relief and documentation of the surgery. It can also be beneficial if their pet needs a prescription or additional supplies after surgery. Instead of trying to relay the information over the phone, pet parents can easily access the information in writing, making it more convenient for them and reducing the chance they will forget something. Text and picture messaging is beneficial to your practice because it's: [Read More](https://content.vitusvet.com/blog/are-you-underestimating-the-importance-of-emotional-connection) 0 Comments [Click here to read/write comments](https://content.vitusvet.com/blog/are-you-underestimating-the-importance-of-emotional-connection#comments-listing) Topics: [Grow Your Veterinary Practice](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice), [For Practice Managers](https://content.vitusvet.com/blog/topic/for-practice-managers) ## [3 ways to rethink the job of your client service representative and reduce their time spent on the phone](https://content.vitusvet.com/blog/3-ways-to-rethink-the-job-of-you-client-service-representatives) Posted by [Mark Olcott, DVM](https://content.vitusvet.com/blog/author/mark-olcott-dvm) on Mar 28, 2017 10:47:46 AM - [Tweet](https://twitter.com/share) [![](http://s3.amazonaws.com/cdn1.hubspot.com/StockImages/People%20Together/7K0A0597.jpg)](https://content.vitusvet.com/blog/3-ways-to-rethink-the-job-of-you-client-service-representatives) In last week’s blog we brought up a question, “The solution isn’t better phone skills for your front desk team, it’s more that you should completely rethink the job of your client service representatives (CSRs). How can you help them handle 75% fewer phone calls every day?” [Read More](https://content.vitusvet.com/blog/3-ways-to-rethink-the-job-of-you-client-service-representatives) 0 Comments [Click here to read/write comments](https://content.vitusvet.com/blog/3-ways-to-rethink-the-job-of-you-client-service-representatives#comments-listing) Topics: [Grow Your Veterinary Practice](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice), [For Practice Managers](https://content.vitusvet.com/blog/topic/for-practice-managers) ## [Trying to improve telephone skills for your front desk team?  Stop wasting your time.](https://content.vitusvet.com/blog/trying-to-improve-telephone-skills) Posted by [Mark Olcott, DVM](https://content.vitusvet.com/blog/author/mark-olcott-dvm) on Mar 21, 2017 9:29:42 AM - [Tweet](https://twitter.com/share) [![](https://content.vitusvet.com/hubfs/convenience.jpg)](https://content.vitusvet.com/blog/trying-to-improve-telephone-skills) **“If you don’t like change, you’re going to like irrelevance even less.”** **-Gen. E. Shinseki, US Army (Ret.)** **Trying to improve telephone skills at your veterinary practice?  Stop wasting your time.** Sacrilege, I know. But hear me out. Unless you’re willing to completely change the way you compensate your client service representatives (CSRs), it is a fool’s errand to think they’ll be able to provide your clients with the kind of telephone service they demand. Zappos or Four Seasons level service. If that’s not difficult enough, remember that  your clients probably don’t want to actually talk to you either.   [Read More](https://content.vitusvet.com/blog/trying-to-improve-telephone-skills) 2 Comments [Click here to read/write comments](https://content.vitusvet.com/blog/trying-to-improve-telephone-skills#comments-listing) Topics: [Grow Your Veterinary Practice](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice), [For Practice Managers](https://content.vitusvet.com/blog/topic/for-practice-managers) [Previous](https://content.vitusvet.com/blog/topic/for-practice-managers/page/7) [All posts](https://content.vitusvet.com/blog/all) [Next](https://content.vitusvet.com/blog/topic/for-practice-managers/page/9) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Grow Your Veterinary Practice (79)](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice) - [For Practice Managers (73)](https://content.vitusvet.com/blog/topic/for-practice-managers) - [Innovative Technology For Vets (31)](https://content.vitusvet.com/blog/topic/innovative-technology-for-vets) - [Marketing For Veterinary Practices (23)](https://content.vitusvet.com/blog/topic/marketing-for-veterinary-practices) - [Pet Health (13)](https://content.vitusvet.com/blog/topic/pet-health) - [Millennials in veterinary medicine (10)](https://content.vitusvet.com/blog/topic/millennials-in-veterinary-medicine) - [apps (4)](https://content.vitusvet.com/blog/topic/apps) - [Press Releases (3)](https://content.vitusvet.com/blog/topic/press-releases) - [Pet Grooming (1)](https://content.vitusvet.com/blog/topic/pet-grooming) - [boarding a pet (1)](https://content.vitusvet.com/blog/topic/boarding-a-pet) see all We love pets and believe in advocating for them because they can't speak for themselves. ### Contact Us ### Check Us Out On: [![twi1](https://content.vitusvet.com/hs-fs/hub/427788/file-1630452307.png)](http://www.twitter.com/vitusvet) [![link](https://content.vitusvet.com/hs-fs/hub/427788/file-1630452302.png)](http://www.linkedin.com/company/vitus-animal-health-inc-) [![rss1](https://content.vitusvet.com/hs-fs/hub/427788/file-1626998949.png)](https://blog.vitusvet.com/) 2023 VitusVet. 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