Does your practice have a high unsubscribe rate? Do you even know how many clients open your emails?
We have all been on the tail end of an email that bombards your inbox. No one likes receiving information that isn't relevant to their needs or desires. This is why targeting marketing is vital to practice success. According to Jupiter Research, “Customer segmentation conversion rates (whether via direct mail or email) improve 355%, leading to increased revenues of up to 781%, if you segment based on customer data such as customer spend, brand interaction, and customer life cycle management.”