--- title: The VitusVet Blog - The Definitive Resource for Modern Veterinary Clinics | Brenna Andersen description: From engaging Millennial clients, to pet portal use, to veterinary smartphone apps and use of the cloud, the VitusVet Blog is the definitive resource for uniting great veterinary medicine with modern business sensibilities. --- - [Login](https://www.vitusvet.com/Account/login) [![VitusVet Logo](https://content.vitusvet.com/hs-fs/hub/427788/file-1631263700.png)](https://vitusvet.com/) - [Blog Home](https://content.vitusvet.com/blog) - [VitusVet Home](https://www.vitusvet.com/) - [About](https://www.vitusvet.com/company-info/) - [Contact](https://www.vitusvet.com/contact/) ## Brenna Andersen ### Recent Posts ## [Why your emails are failing to engage your clients](https://content.vitusvet.com/blog/why-your-emails-are-failing) Posted by [Brenna Andersen](https://content.vitusvet.com/blog/author/brenna-andersen) on Apr 25, 2017 10:08:17 AM - [Tweet](https://twitter.com/share) [![](http://s3.amazonaws.com/cdn1.hubspot.com/StockImages/Laptop%20Work/7K0A0116.jpg)](https://content.vitusvet.com/blog/why-your-emails-are-failing) Does your practice have a high unsubscribe rate? Do you even know how many clients open your emails? We have all been on the tail end of an email that bombards your inbox. No one likes receiving information that isn't relevant to their needs or desires. This is why targeting marketing is vital to practice success. According to[Jupiter Research](https://www.ama.org/resources/Best-Practices/Pages/How-Accurate-is-Targeted-Marketing-if-You-Can%E2%80%99t-See-Your-Target-The-CMO-Mission-Data-Driven-Segmentation.aspx), “Customer segmentation conversion rates (whether via direct mail or email) improve 355%, leading to increased revenues of up to 781%, if you segment based on customer data such as customer spend, brand interaction, and customer life cycle management.” [Read More](https://content.vitusvet.com/blog/why-your-emails-are-failing) 0 Comments [Click here to read/write comments](https://content.vitusvet.com/blog/why-your-emails-are-failing#comments-listing) Topics: [Grow Your Veterinary Practice](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice), [For Practice Managers](https://content.vitusvet.com/blog/topic/for-practice-managers) ## [Why you need text and picture messaging now](https://content.vitusvet.com/blog/are-you-underestimating-the-importance-of-emotional-connection) Posted by [Brenna Andersen](https://content.vitusvet.com/blog/author/brenna-andersen) on Apr 10, 2017 12:46:33 PM - [Tweet](https://twitter.com/share) [![](https://content.vitusvet.com/hubfs/little-vet.jpg)](https://content.vitusvet.com/blog/are-you-underestimating-the-importance-of-emotional-connection) Your practice has the power to kill two birds with one stone, if you will. Instead of making a phone call, which we've established is generally inefficient and unnecessary (view previous blog [here](https://content.vitusvet.com/blog/trying-to-improve-telephone-skills)), send your client a text message stating that their pet is finished, happy, healthy and ready for pickup. Go the extra step and provide them with a photo of their pet post-surgery. This provides both relief and documentation of the surgery. It can also be beneficial if their pet needs a prescription or additional supplies after surgery. Instead of trying to relay the information over the phone, pet parents can easily access the information in writing, making it more convenient for them and reducing the chance they will forget something. Text and picture messaging is beneficial to your practice because it's: [Read More](https://content.vitusvet.com/blog/are-you-underestimating-the-importance-of-emotional-connection) 0 Comments [Click here to read/write comments](https://content.vitusvet.com/blog/are-you-underestimating-the-importance-of-emotional-connection#comments-listing) Topics: [Grow Your Veterinary Practice](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice), [For Practice Managers](https://content.vitusvet.com/blog/topic/for-practice-managers) ## [Check out our new eBook: The Importance of Going Mobile](https://content.vitusvet.com/blog/the-importance-of-going-mobile) Posted by [Brenna Andersen](https://content.vitusvet.com/blog/author/brenna-andersen) on Mar 17, 2017 3:43:15 PM - [Tweet](https://twitter.com/share) Mobile transactions are becoming vital to the success of businesses across the globe. We've out together an eBook that highlights the benefits of utilizing mobile transactions and easy ways to implement it in your practice. [![the-importance-of-going-mobile](https://no-cache.hubspot.com/cta/default/427788/a6dd7ed0-8125-4d10-9f4f-1120b56b9983.png)](https://cta-redirect.hubspot.com/cta/redirect/427788/a6dd7ed0-8125-4d10-9f4f-1120b56b9983) [![Learn More About Loyalty & Rewards](https://no-cache.hubspot.com/cta/default/427788/c817d98b-0479-4321-931d-4e9bec80f098.png)](https://cta-redirect.hubspot.com/cta/redirect/427788/c817d98b-0479-4321-931d-4e9bec80f098)     [Read More](https://content.vitusvet.com/blog/the-importance-of-going-mobile) 0 Comments [Click here to read/write comments](https://content.vitusvet.com/blog/the-importance-of-going-mobile#comments-listing) Topics: [Grow Your Veterinary Practice](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice), [For Practice Managers](https://content.vitusvet.com/blog/topic/for-practice-managers) ## [The pros and cons of discount and loyalty programs for veterinary practices](https://content.vitusvet.com/blog/pros-and-cons-of-promotional-programs) Posted by [Brenna Andersen](https://content.vitusvet.com/blog/author/brenna-andersen) on Feb 14, 2017 10:16:50 AM - [Tweet](https://twitter.com/share) [![](https://content.vitusvet.com/hubfs/money-card-business-credit-card-50987.jpeg)](https://content.vitusvet.com/blog/pros-and-cons-of-promotional-programs) When it comes to marketing, promotions are a key go-to for any business. Companies like Groupon and LivingSocial structure their entire business on the search for the perfect deal. While promotions can be largely successful for clothing stores and restaurants, that’s not always the case when it comes to veterinary practices. However, when done correctly, discounts and loyalty programs can provide a handful of benefits to your practice. [Read More](https://content.vitusvet.com/blog/pros-and-cons-of-promotional-programs) 1 Comment [Click here to read/write comments](https://content.vitusvet.com/blog/pros-and-cons-of-promotional-programs#comments-listing) Topics: [Grow Your Veterinary Practice](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice), [For Practice Managers](https://content.vitusvet.com/blog/topic/for-practice-managers) [All posts](https://content.vitusvet.com/blog/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Grow Your Veterinary Practice (79)](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice) - [For Practice Managers (73)](https://content.vitusvet.com/blog/topic/for-practice-managers) - [Innovative Technology For Vets (31)](https://content.vitusvet.com/blog/topic/innovative-technology-for-vets) - [Marketing For Veterinary Practices (23)](https://content.vitusvet.com/blog/topic/marketing-for-veterinary-practices) - [Pet Health (13)](https://content.vitusvet.com/blog/topic/pet-health) - [Millennials in veterinary medicine (10)](https://content.vitusvet.com/blog/topic/millennials-in-veterinary-medicine) - [apps (4)](https://content.vitusvet.com/blog/topic/apps) - [Press Releases (3)](https://content.vitusvet.com/blog/topic/press-releases) - [Pet Grooming (1)](https://content.vitusvet.com/blog/topic/pet-grooming) - [boarding a pet (1)](https://content.vitusvet.com/blog/topic/boarding-a-pet) see all We love pets and believe in advocating for them because they can't speak for themselves. ### Contact Us ### Check Us Out On: [![twi1](https://content.vitusvet.com/hs-fs/hub/427788/file-1630452307.png)](http://www.twitter.com/vitusvet) [![link](https://content.vitusvet.com/hs-fs/hub/427788/file-1630452302.png)](http://www.linkedin.com/company/vitus-animal-health-inc-) [![rss1](https://content.vitusvet.com/hs-fs/hub/427788/file-1626998949.png)](https://blog.vitusvet.com/) 2023 VitusVet. 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