In the past few weeks, we’ve been speaking a whole lot about the momentous opportunity for veterinarians offered by Millennial pet ownership. But this isn’t to say that they’re the only sort of client that’s crucial to your practice’s success!
The treasure trove of research we’ve amassed about veterinary customer demographics has revealed three crucial pet owner profiles that amount to the bedrock of every robust client base.
And just like a healthy ecosystem, a healthy client base requires diversity to keep a practice stable in varying economic climates. Let’s take a look at three of the keystone species: