--- title: The VitusVet Blog - The Definitive Resource for Modern Veterinary Clinics | Matt DiFazio (2) description: From engaging Millennial clients, to pet portal use, to veterinary smartphone apps and use of the cloud, the VitusVet Blog is the definitive resource for uniting great veterinary medicine with modern business sensibilities. (2) --- - [Login](https://www.vitusvet.com/Account/login) [![VitusVet Logo](https://content.vitusvet.com/hs-fs/hub/427788/file-1631263700.png)](https://vitusvet.com/) - [Blog Home](https://content.vitusvet.com/blog) - [VitusVet Home](https://www.vitusvet.com/) - [About](https://www.vitusvet.com/company-info/) - [Contact](https://www.vitusvet.com/contact/) ## Matt DiFazio ### Recent Posts ## [Your Veterinary Client Base is an Ecosystem: Here Are The Keystone Species](https://content.vitusvet.com/blog/your-veterinary-client-base-is-an-ecosystem-here-are-the-keystone-species) Posted by [Matt DiFazio](https://content.vitusvet.com/blog/author/matt-difazio) on Jul 12, 2016 4:31:45 PM - [Tweet](https://twitter.com/share) [![](https://content.vitusvet.com/hubfs/513562cc2d411db1ca7b54a5ad7adba4.jpg)](https://content.vitusvet.com/blog/your-veterinary-client-base-is-an-ecosystem-here-are-the-keystone-species) In the past few weeks, we’ve been [speaking a whole lot](https://content.vitusvet.com/blog/attract-retain-millennial-pet-owners) about the momentous opportunity for veterinarians offered by [Millennial pet ownership](https://content.vitusvet.com/blog/millennial-pet-owners-a-powder-keg-of-opportunity-for-veterinarians). But this isn’t to say that they’re the only sort of client that’s crucial to your practice’s success! The treasure trove of research we’ve amassed about veterinary customer demographics has revealed three crucial pet owner profiles that amount to the bedrock of every robust client base. And [just like a healthy ecosystem](https://www.learner.org/courses/biology/textbook/biodiv/biodiv_7.html), a healthy client base requires diversity to keep a practice stable in varying economic climates.  Let’s take a look at three of the keystone species: [Read More](https://content.vitusvet.com/blog/your-veterinary-client-base-is-an-ecosystem-here-are-the-keystone-species) 0 Comments [Click here to read/write comments](https://content.vitusvet.com/blog/your-veterinary-client-base-is-an-ecosystem-here-are-the-keystone-species#comments-listing) Topics: [Grow Your Veterinary Practice](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice), [Millennials in veterinary medicine](https://content.vitusvet.com/blog/topic/millennials-in-veterinary-medicine) ## [Millennial Pet Owners: A Powder-Keg of Opportunity for Veterinarians](https://content.vitusvet.com/blog/millennial-pet-owners-a-powder-keg-of-opportunity-for-veterinarians) Posted by [Matt DiFazio](https://content.vitusvet.com/blog/author/matt-difazio) on Jul 6, 2016 3:13:59 PM - [Tweet](https://twitter.com/share) [![](https://content.vitusvet.com/hubfs/Untitled-1170x585-1.jpg)](https://content.vitusvet.com/blog/millennial-pet-owners-a-powder-keg-of-opportunity-for-veterinarians) Veterinary medicine has reached the precipice of a fantastic turning point.  For years, the pet ownership market has been stagnant - stable through rough economic waters, but offering little quarter to rising numbers of veterinary graduates. However, recent statistics show that there is much more than a glimmer at the end of the tunnel! We are beginning to see veterinary medicine emerge under blinding stadium lighting, ready for the primetime, all because of **two demographic trends: the novel attitudes of** **[Millennial pet owners](https://content.vitusvet.com/millennial-attract-retain-ebook)****, and the resiliency of baby boomers**.  In this blog we will be focusing on the former. [Read More](https://content.vitusvet.com/blog/millennial-pet-owners-a-powder-keg-of-opportunity-for-veterinarians) 2 Comments [Click here to read/write comments](https://content.vitusvet.com/blog/millennial-pet-owners-a-powder-keg-of-opportunity-for-veterinarians#comments-listing) Topics: [Innovative Technology For Vets](https://content.vitusvet.com/blog/topic/innovative-technology-for-vets), [Grow Your Veterinary Practice](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice) ## [Veterinary Front Desk Workers Are Heroes Too & Here Are the Numbers to Prove It](https://content.vitusvet.com/blog/veterinary-front-desk-workers-are-heros-too-and-here-are-the-numbers-to-prove-it) Posted by [Matt DiFazio](https://content.vitusvet.com/blog/author/matt-difazio) on Jun 28, 2016 12:55:23 PM - [Tweet](https://twitter.com/share) [![](https://content.vitusvet.com/hubfs/dog-headset.jpg)](https://content.vitusvet.com/blog/veterinary-front-desk-workers-are-heros-too-and-here-are-the-numbers-to-prove-it) Alright veterinarians, vet techs, practice managers, and pet health professionals of all sorts, are you ready for a mind-blowing statistic?  Take a seat for this one, it’s a doozy. **The average veterinary clinic is missing out on $123,000 of gross revenue due to inefficiencies in phone-based customer service.** We’re talking boatloads of annoyed or impatient folks giving up on attempts to contact your practice, not because the front desk is struggling, but because it’s just impossible to provide pet owners with the instantaneous gratification they expect - a sisyphean task even for the most experienced front desk administrators. Just take a look at a few of the results from VitusVet’s recent calling study: [Read More](https://content.vitusvet.com/blog/veterinary-front-desk-workers-are-heros-too-and-here-are-the-numbers-to-prove-it) 0 Comments [Click here to read/write comments](https://content.vitusvet.com/blog/veterinary-front-desk-workers-are-heros-too-and-here-are-the-numbers-to-prove-it#comments-listing) Topics: [Grow Your Veterinary Practice](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice), [For Practice Managers](https://content.vitusvet.com/blog/topic/for-practice-managers) ## [Why a Veterinary App Can Succeed Where a Pet Portal Fails](https://content.vitusvet.com/blog/why-a-veterinary-app-can-succeed-where-a-pet-portal-fails) Posted by [Matt DiFazio](https://content.vitusvet.com/blog/author/matt-difazio) on Jun 8, 2016 11:05:05 AM - [Tweet](https://twitter.com/share) [![](https://content.vitusvet.com/hubfs/6812673.jpg)](https://content.vitusvet.com/blog/why-a-veterinary-app-can-succeed-where-a-pet-portal-fails) Two years ago marked a dramatic turning point in the continued evolution of the web: [the smartphone dethroned the desktop as king of connected devices](https://searchenginewatch.com/sew/opinion/2353616/mobile-now-exceeds-pc-the-biggest-shift-since-the-internet-began).  More than [80% of internet users own a smartphone](http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/) and the usage gap will only continue to widen. What does this have to do with veterinary medicine?  Our profession has always maintained a healthy scientific skepticism, and sometimes this translates into [a reluctance to embrace newer technologies](https://content.vitusvet.com/blog/the-1-reason-why-veterinary-practices-are-10-15-years-behind-on-innovation).  Thus, we have become the sad beneficiaries of the pet portal, a revolutionary solution only for denizens of the early 2000s. Depending on the platform, ”pet portals” allow owners to view veterinary records, make appointments, request medications or food, print vaccination histories, read clinic news, and other assorted functions.  Sounds okay, right?  Not in a world dominated by smartphones! [Read More](https://content.vitusvet.com/blog/why-a-veterinary-app-can-succeed-where-a-pet-portal-fails) 1 Comment [Click here to read/write comments](https://content.vitusvet.com/blog/why-a-veterinary-app-can-succeed-where-a-pet-portal-fails#comments-listing) Topics: [Innovative Technology For Vets](https://content.vitusvet.com/blog/topic/innovative-technology-for-vets) [Previous](https://content.vitusvet.com/blog/author/matt-difazio/page/1) [All posts](https://content.vitusvet.com/blog/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Grow Your Veterinary Practice (79)](https://content.vitusvet.com/blog/topic/grow-your-veterinary-practice) - [For Practice Managers (73)](https://content.vitusvet.com/blog/topic/for-practice-managers) - [Innovative Technology For Vets (31)](https://content.vitusvet.com/blog/topic/innovative-technology-for-vets) - [Marketing For Veterinary Practices (23)](https://content.vitusvet.com/blog/topic/marketing-for-veterinary-practices) - [Pet Health (13)](https://content.vitusvet.com/blog/topic/pet-health) - [Millennials in veterinary medicine (10)](https://content.vitusvet.com/blog/topic/millennials-in-veterinary-medicine) - [apps (4)](https://content.vitusvet.com/blog/topic/apps) - [Press Releases (3)](https://content.vitusvet.com/blog/topic/press-releases) - [Pet Grooming (1)](https://content.vitusvet.com/blog/topic/pet-grooming) - [boarding a pet (1)](https://content.vitusvet.com/blog/topic/boarding-a-pet) see all We love pets and believe in advocating for them because they can't speak for themselves. ### Contact Us ### Check Us Out On: [![twi1](https://content.vitusvet.com/hs-fs/hub/427788/file-1630452307.png)](http://www.twitter.com/vitusvet) [![link](https://content.vitusvet.com/hs-fs/hub/427788/file-1630452302.png)](http://www.linkedin.com/company/vitus-animal-health-inc-) [![rss1](https://content.vitusvet.com/hs-fs/hub/427788/file-1626998949.png)](https://blog.vitusvet.com/) 2023 VitusVet. 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