Brenna Andersen

Recent Posts

Why your emails are failing to engage your clients

Posted by Brenna Andersen on Apr 25, 2017 10:08:17 AM

Does your practice have a high unsubscribe rate? Do you even know how many clients open your emails?

We have all been on the tail end of an email that just bombards your inbox. No one likes receiving information that isn't relevant to their needs or desires. This is why targeting marketing is vital to practices success. According to Jupiter Research, “Customer segmentation conversion rates (whether via direct mail or email) improve 355%, leading to increased revenues of up to 781%, if you segment based on customer data such as: customer spend, brand interaction, and customer life cycle management.”

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Topics: Grow Your Veterinary Practice, For Practice Managers

Why you need text and picture messaging now

Posted by Brenna Andersen on Apr 10, 2017 12:46:33 PM

Your practice has the power to kill two birds with one stone, if you will. Instead of making a phone call, which we've established is generally inefficient and unnecessary (view previous blog here), send your client a text message stating that their pet is finished, happy, healthy and ready for pickup. Go the extra step and provide them with a photo of their pet post-surgery. This provides both relief and documentation of the surgery. It can also be beneficial if their pet needs a prescription or additional supplies after surgery. Instead of trying to relay the information over the phone, pet parents can easily access the information in writing, making it more convenient for them and reducing the chance they will forget something. Text and picture messaging is beneficial to your practice because it's:

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Topics: Grow Your Veterinary Practice, For Practice Managers

Check out our new eBook: The Importance of Going Mobile

Posted by Brenna Andersen on Mar 17, 2017 3:43:15 PM

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Topics: Grow Your Veterinary Practice, For Practice Managers

The pros and cons of discount and loyalty programs for veterinary practices

Posted by Brenna Andersen on Feb 14, 2017 10:16:50 AM

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Topics: Grow Your Veterinary Practice, For Practice Managers