3 ways to use texting in your veterinary practice

Posted by Mark Olcott, DVM on Apr 8, 2016 2:58:46 PM

mobileimage.jpg

Read More

Topics: Innovative Technology For Vets, Grow Your Veterinary Practice, Marketing For Veterinary Practices

Preventing Lyme Disease in Dogs

Posted by VitusVet on Apr 8, 2016 2:40:24 PM

One of the most rapidly spreading, yet least understood, vector-borne diseases is Lyme disease. For many, the reason it is so difficult to understand is that the symptoms often develop over several months - or sometimes years - and can affect multiple systems of the body.

Read More

Practice marketing gone bad:  Are you making these 3 common mistakes?

Posted by Mark Olcott, DVM on Mar 31, 2016 9:38:15 AM

Look familiar?  This screenshot comes from an email I recently received from the practice where I take my pets.  As nice as the picture looks and as accurate as the messaging is, there are three MAJOR problems with campaigns like this.  Let’s take them one by one to make sure you’re not committing one of these loyalty-killers.

Read More

Topics: Grow Your Veterinary Practice, Marketing For Veterinary Practices

Take a Walk in the Park:  Dog Walking Etiquette

Posted by VitusVet on Mar 30, 2016 3:53:19 AM

March 30th is Take a Walk in the Park Day, and hopefully the weather in your area has you chomping at the bit to participate. And what better way to kick off the spring season than a lovely stroll? Well, by having your furry friend join you, of course!

Read More

Is this even legal?  Telemedicine for veterinarians

Posted by Mark Olcott, DVM on Mar 23, 2016 12:30:13 PM

As technology continues to change virtually everything consumers do, it’s not surprising that a small but growing number of companies are offering online veterinary consults directly to pet owners.  Their business models vary and some are an outgrowth of what’s happening in human medicine. where the desire to minimize costs leads to a strong preference to keep people OUT of the doctor’s office.  For example, the average ER visit for a diabetic human costs about $15,000, so it’s not surprising that doctors and insurance companies are looking for ways to minimize these expensive, frequently avoidable visits.

Read More

Topics: Marketing For Veterinary Practices, For Practice Managers