One of the most interesting things I learned in business school was that consumer communication preferences are changing very fast. This can be intimidating for veterinarians who, to put it charitably, don’t have a history of being early adopters. The fact that the average veterinary clinic is a good ten years behind the times with respect to consumer technology isn’t cute anymore...it’s a threat for those practices that don’t adapt. And a tremendous opportunity for those that do. One of the biggest areas where this is evident is in the changing preferences with respect to the almighty telephone.
According to Ian Bogost in his August 2015 article in The Atlantic entitled “Don’t hate the phone call; hate the phone.”