Mark Olcott, DVM, MBA

Recent Posts

Having Trouble Acquiring and Retaining Great Technicians? This May Be Why.

Posted by Mark Olcott, DVM, MBA on Oct 9, 2017 2:26:55 PM

Believe it or not, the way your practice is run plays a significant role in the talent that works there. Forward thinking practices that use the latest technology have a greater advantage in acquiring the best candidates. Here’s why.

Millennials are a huge part of the workforce. They’re the ones graduating veterinary technology school and they have high expectations of  their workplace. They’ve grown up in an age where they didn’t have to answer the phone to have a conversation, they don’t even use a pen and paper to write things down. From laptops to smartphones, the newest and best candidates are looking for practices who are adopting and leveraging the benefits from technology. Is your practice one of those?

Chances are, if you’re using hand-written records, using  fax machines and using the phone to schedule appointments or other tasks that could  be done digitally, millennials are going to lose respect and you could miss out on a larger talent pool. They may even pass on the opportunity to learn from a very experienced veterinary staff because they’re turned off by your antiquated practices.

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Topics: Grow Your Veterinary Practice, For Practice Managers

Meet Kristine

Posted by Mark Olcott, DVM, MBA on Oct 3, 2017 8:47:42 AM

Kristine works at a veterinary practice that believes their front desk staff should have more time to focus on clients who are in the clinic, instead of spending it going back-and-forth with digital appointment requests. That’s why they believe direct appointment booking will be a beneficial product to add to their practice.

“We are thrilled with the idea of booking a digital appointment directly to the scheduler because it eliminates several steps in the current appointment request process for non-urgent appointments. It will allow our Client Service Representatives to be more engaged with the care of our patients and clients at the practice.” says Kristine. “It is beneficial to us because it will help minimize the time it takes to schedule an appointment and allow us to utilize that time in a more effective way. Our goal is to dramatically reduce wait times on the phone so that we can focus our attention for more urgent questions.”

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Topics: Grow Your Veterinary Practice, For Practice Managers

The Annual Exam: A requiem

Posted by Mark Olcott, DVM, MBA on Apr 17, 2017 3:15:20 PM

 Veterinary practices historically have been overwhelmingly reliant on the revenue from annual wellness exams to keep their doors open. Not just the primary revenue from the visit itself, but the dentals and procedures and lab work that arise from that visit. I’m increasingly of the opinion that this fairly predictable revenue stream is slowly but surely going away.

Why? As with every trend, there are many factors. Some are larger than others, but in this case it seems as though the factors that tend to reduce client compliance are more powerful than those that enhance it. Here is a non-exhaustive list of factors that, I believe, are leading to a fundamental change in the business of veterinary medicine.

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Topics: Grow Your Veterinary Practice, For Practice Managers

Faxing - The Massive Drain On Your Team's Productivity

Posted by Mark Olcott, DVM, MBA on Dec 5, 2016 1:32:51 PM

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Topics: Grow Your Veterinary Practice, For Practice Managers

Postcard reminders: 3 reasons you're kidding yourself.

Posted by Mark Olcott, DVM, MBA on Nov 8, 2016 3:07:52 PM

I go to a dentist, chiropractor, and doctor. Guess how many of them send me postcard reminders for my routine care? You guessed it: Zero. Zilch. The big Goose Egg. Nada. None.

Your practice has likely relied heavily on the use of postcard reminders over the years, but how effective are they? Perhaps not surprisingly, evidence shows that they aren’t working very well anymore. And what’s worse is that most practices don’t know how to track whether they’re working at all. Why aren’t clients as responsive to this form of recall reminder as they used to be? There are a number of contributing factors to their decline, and below are the top 3 reasons that you should stop wasting your time & money on postcard reminders.

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Topics: Grow Your Veterinary Practice, For Practice Managers