Pick an 18-month time period for this exercise. We recommend looking at your PIMS to locate the number of clients who have visited over the last 18 months. Then, fill in questions 1 through 4 with actual data from your practice to review your results.
For example, if you're looking at the period between 5/1/2018 and 10/31/2019… how many clients visited your practice at least once during this time?
For example, if you're looking at the period between 5/1/2018 and 10/31/2019… how many clients visited your practice for the first time during this period?
For example, if you're looking at the period between 5/1/2018 and 10/31/2019… how many clients visited your practice at least once from 11/1/2016 through 4/30/2018?
Your ATV is your average transaction value/amount.
That means you’re leaking clients and your marketing budget probably isn’t going toward growth, it’s just keeping your head above water.
Churn is a measure of how good you are at retaining clients, not how good you are at attracting new clients.
The revenue you may be losing due to churn would buy a lot of cat condos. You could put that money back into your practice, or open a cat owned and operated real estate office.
