Mark Olcott, DVM

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How Would Disney Run Your Animal Hospital?

Posted by Mark Olcott, DVM on Sep 28, 2014 3:59:00 PM


A changing world...
 
I’ve been reading an incredible book called “ If Disney ran your hospital:  9 ½ things you’d do differently” by Fred Lee.   Although the book was published 10 years ago and is about human medicine, the messages are highly relevant to modern veterinary medicine.
 
It might be tempting to dismiss correlations between veterinary hospitals and Disney resorts as being far-fetched or simplistic.  I disagree,  while I’m not suggesting that everything that Disney does would work in our profession, at a high level, their focus on customer (“guest”) and employee (“cast member”) satisfaction is laudable. 
 
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Topics: Marketing For Veterinary Practices, For Practice Managers