Text to connect: The case for text enabling your landline

Posted by Mark Olcott, DVM on Jun 9, 2019 2:00:00 PM

We did a survey of veterinarians and practice managers that attended two large veterinary conferences earlier this year. The questions had to do with telephone and texting capabilities for their practices. We then compared them to actual consumer preferences (i.e. what their clients want) and found some pretty big surprises.

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Topics: Innovative Technology For Vets, Grow Your Veterinary Practice, Marketing For Veterinary Practices, For Practice Managers, Pet Health, Millennials in veterinary medicine

Guest Blog: Disruption and other painful things

Posted by Debbie Boone,BS, CVPM on May 9, 2019 10:00:00 AM

There is a door in my bathroom.

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Topics: Innovative Technology For Vets, Grow Your Veterinary Practice, Marketing For Veterinary Practices, For Practice Managers, Pet Health, apps

Increase sales of medication and food by going digital

Posted by Mark Olcott, DVM, MBA on Jan 28, 2019 5:21:49 PM

How many of your clients come in daily to purchase refills, preventatives, food and other pet supplies? Chances are it is a good number...but it's declining. Competition from online providers, like Chewy and Amazon.com, has never been tougher.  Some of these companies are so well-funded that they are willing to LOSE money in order to get your clients' online pharmacy business because they know that, once they get them away from you, they'll never buy medications/food from you again.  We've even seen some online providers with retail prices that are less than the average veterinary practice pays wholesale!

Despite this trend, and while convenience and low price are important to the modern consumer (Are you really any different?), a significant number of clients would still prefer to buy these items directly from you.  Why?  Because they trust you.

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Topics: Innovative Technology For Vets, Grow Your Veterinary Practice, Marketing For Veterinary Practices, For Practice Managers, Pet Health, Millennials in veterinary medicine, apps

Why Creating A Digital Presence Is Important for Your Veterinary Practice

Posted by Liz Thoms on Aug 31, 2016 1:34:07 PM


The Digital Age is upon us. There‚Äôs no denying that the introduction of tablets and smartphones into our lives has made us more contactable than ever, and consumers are now expecting more from their service providers, veterinary clinics are no exception. I know we are busy and keeping up with the modern day customer isn't easy, but there are definitely steps that we can take to make it more possible.

First, gauge how digitally advanced your veterinary practice is. This quick 7 question quiz can help you figure out if your practice is stuck in the stone ages or if it's a place Judy Jetson would be proud to take their dog, Astro.

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Topics: Innovative Technology For Vets, Marketing For Veterinary Practices

The #1 reason why veterinary practices are 10-15 years behind on innovation

Posted by Mark Olcott, DVM on Apr 19, 2016 12:00:46 PM

gatekeeper.jpg

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Topics: Grow Your Veterinary Practice, Marketing For Veterinary Practices