Increase sales of medication and food by going digital

Posted by Mark Olcott, DVM, MBA on Jan 28, 2019 5:21:49 PM

How many of your clients come in daily to purchase refills, preventatives, food and other pet supplies? Chances are it is a good number...but it's declining. Competition from online providers, like Chewy and Amazon.com, has never been tougher.  Some of these companies are so well-funded that they are willing to LOSE money in order to get your clients' online pharmacy business because they know that, once they get them away from you, they'll never buy medications/food from you again.  We've even seen some online providers with retail prices that are less than the average veterinary practice pays wholesale!

Despite this trend, and while convenience and low price are important to the modern consumer (Are you really any different?), a significant number of clients would still prefer to buy these items directly from you.  Why?  Because they trust you.

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Topics: For Practice Managers, Grow Your Veterinary Practice, Millennials in veterinary medicine, Marketing For Veterinary Practices, Pet Health, Innovative Technology For Vets, apps

Why Creating A Digital Presence Is Important for Your Veterinary Practice

Posted by Liz Thoms on Aug 31, 2016 1:34:07 PM


The Digital Age is upon us. There’s no denying that the introduction of tablets and smartphones into our lives has made us more contactable than ever, and consumers are now expecting more from their service providers, veterinary clinics are no exception. I know we are busy and keeping up with the modern day customer isn't easy, but there are definitely steps that we can take to make it more possible.

First, gauge how digitally advanced your veterinary practice is. This quick 7 question quiz can help you figure out if your practice is stuck in the stone ages or if it's a place Judy Jetson would be proud to take their dog, Astro.

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Topics: Innovative Technology For Vets, Marketing For Veterinary Practices

The #1 reason why veterinary practices are 10-15 years behind on innovation

Posted by Mark Olcott, DVM on Apr 19, 2016 12:00:46 PM

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Topics: Grow Your Veterinary Practice, Marketing For Veterinary Practices

3 ways to use texting in your veterinary practice

Posted by Mark Olcott, DVM on Apr 8, 2016 2:58:46 PM

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Topics: Innovative Technology For Vets, Grow Your Veterinary Practice, Marketing For Veterinary Practices

Practice marketing gone bad:  Are you making these 3 common mistakes?

Posted by Mark Olcott, DVM on Mar 31, 2016 9:38:15 AM

Look familiar?  This screenshot comes from an email I recently received from the practice where I take my pets.  As nice as the picture looks and as accurate as the messaging is, there are three MAJOR problems with campaigns like this.  Let’s take them one by one to make sure you’re not committing one of these loyalty-killers.

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Topics: Grow Your Veterinary Practice, Marketing For Veterinary Practices