Why Creating A Digital Presence Is Important for Your Veterinary Practice

Posted by Liz Thoms on Aug 31, 2016 1:34:07 PM


The Digital Age is upon us. There’s no denying that the introduction of tablets and smartphones into our lives has made us more contactable than ever, and consumers are now expecting more from their service providers, veterinary clinics are no exception. I know we are busy and keeping up with the modern day customer isn't easy, but there are definitely steps that we can take to make it more possible.

First, gauge how digitally advanced your veterinary practice is. This quick 7 question quiz can help you figure out if your practice is stuck in the stone ages or if it's a place Judy Jetson would be proud to take their dog, Astro.

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Topics: Innovative Technology For Vets, Marketing For Veterinary Practices

The #1 reason why veterinary practices are 10-15 years behind on innovation

Posted by Mark Olcott, DVM on Apr 19, 2016 12:00:46 PM

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Topics: Grow Your Veterinary Practice, Marketing For Veterinary Practices

3 ways to use texting in your veterinary practice

Posted by Mark Olcott, DVM on Apr 8, 2016 2:58:46 PM

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Topics: Innovative Technology For Vets, Grow Your Veterinary Practice, Marketing For Veterinary Practices

Practice marketing gone bad:  Are you making these 3 common mistakes?

Posted by Mark Olcott, DVM on Mar 31, 2016 9:38:15 AM

Look familiar?  This screenshot comes from an email I recently received from the practice where I take my pets.  As nice as the picture looks and as accurate as the messaging is, there are three MAJOR problems with campaigns like this.  Let’s take them one by one to make sure you’re not committing one of these loyalty-killers.

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Topics: Grow Your Veterinary Practice, Marketing For Veterinary Practices

Is this even legal?  Telemedicine for veterinarians

Posted by Mark Olcott, DVM on Mar 23, 2016 12:30:13 PM

As technology continues to change virtually everything consumers do, it’s not surprising that a small but growing number of companies are offering online veterinary consults directly to pet owners.  Their business models vary and some are an outgrowth of what’s happening in human medicine. where the desire to minimize costs leads to a strong preference to keep people OUT of the doctor’s office.  For example, the average ER visit for a diabetic human costs about $15,000, so it’s not surprising that doctors and insurance companies are looking for ways to minimize these expensive, frequently avoidable visits.

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Topics: Marketing For Veterinary Practices, For Practice Managers