I was checking my mailbox the other day and found a reminder postcard. The postcard wasn’t for my veterinarian; instead it was a reminder postcard for my dental appointment which had been scheduled for six weeks out. Guess what I did? I went and looked at my calendar and added it on there - no questions asked.
If you’re guessing where this is headed, you’re absolutely right. Why aren’t we forward booking appointments for our patients? Sure, it may sound crazy to book an appointment a year in advance because no one knows what they’re doing a year out (and if they are, that’s pretty impressive), but think of how impactful this would be on your compliance and for pet health. Your compliance would improve significantly because you already have appointments on the books, it’s just a matter of confirming them, and pets are staying healthier because they’re being seen on a more regular basis and within a timely manner.
So what’s stopping veterinarians from forward booking?