Forward booking: a practice you need to adopt immediately

Posted by Kodi Churchill on May 23, 2017 10:18:46 AM

I was checking my mailbox the other day and found a reminder postcard. The postcard wasn’t for my veterinarian; instead it was a reminder postcard for my dental appointment which had been scheduled for six weeks out. Guess what I did? I went and looked at my calendar and added it on there - no questions asked.

If you’re guessing where this is headed, you’re absolutely right. Why aren’t we forward booking appointments for our patients? Sure, it may sound crazy to book an appointment a year in advance because no one knows what they’re doing a year out (and if they are, that’s pretty impressive), but think of how impactful this would be on your compliance and for pet health. Your compliance would improve significantly because you already have appointments on the books, it’s just a matter of confirming them, and pets are staying healthier because they’re being seen on a more regular basis and within a timely manner.

So what’s stopping veterinarians from forward booking? 

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Topics: Grow Your Veterinary Practice, For Practice Managers

The power of a simple email address

Posted by Kodi Churchill on May 16, 2017 9:29:54 AM

If you’re missing email addresses from your clients, you’re probably missing out on those clients all together. You’re losing an opportunity to increase compliance, increase client engagement and grow your relationship.

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Topics: Grow Your Veterinary Practice, For Practice Managers

Why your emails are failing to engage your clients

Posted by Brenna Andersen on Apr 25, 2017 10:08:17 AM

Does your practice have a high unsubscribe rate? Do you even know how many clients open your emails?

We have all been on the tail end of an email that just bombards your inbox. No one likes receiving information that isn't relevant to their needs or desires. This is why targeting marketing is vital to practices success. According to Jupiter Research, “Customer segmentation conversion rates (whether via direct mail or email) improve 355%, leading to increased revenues of up to 781%, if you segment based on customer data such as: customer spend, brand interaction, and customer life cycle management.”

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Topics: Grow Your Veterinary Practice, For Practice Managers

The Annual Exam: A requiem

Posted by Mark Olcott, DVM, MBA on Apr 17, 2017 3:15:20 PM

 Veterinary practices historically have been overwhelmingly reliant on the revenue from annual wellness exams to keep their doors open. Not just the primary revenue from the visit itself, but the dentals and procedures and lab work that arise from that visit. I’m increasingly of the opinion that this fairly predictable revenue stream is slowly but surely going away.

Why? As with every trend, there are many factors. Some are larger than others, but in this case it seems as though the factors that tend to reduce client compliance are more powerful than those that enhance it. Here is a non-exhaustive list of factors that, I believe, are leading to a fundamental change in the business of veterinary medicine.

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Topics: Grow Your Veterinary Practice, For Practice Managers

Why you need text and picture messaging now

Posted by Brenna Andersen on Apr 10, 2017 12:46:33 PM

Your practice has the power to kill two birds with one stone, if you will. Instead of making a phone call, which we've established is generally inefficient and unnecessary (view previous blog here), send your client a text message stating that their pet is finished, happy, healthy and ready for pickup. Go the extra step and provide them with a photo of their pet post-surgery. This provides both relief and documentation of the surgery. It can also be beneficial if their pet needs a prescription or additional supplies after surgery. Instead of trying to relay the information over the phone, pet parents can easily access the information in writing, making it more convenient for them and reducing the chance they will forget something. Text and picture messaging is beneficial to your practice because it's:

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Topics: Grow Your Veterinary Practice, For Practice Managers