How to get the media to talk about you

Posted by Mark Olcott, DVM, MBA on Nov 6, 2017 2:28:13 PM

Has your practice ever been featured in a news story? Media coverage can be a great asset for when your practice announces new partnerships or offers new services to clients and believe it or not, they want to share your news. Brodheadsville Animal Clinic was recently interviewed and featured on WNEP for offering their clients the VitusVet app. How did the story unfold? It’s simple. They made a Facebook post about their new app and someone from WNEP saw it. The news station then stopped in to do a quick interview with Starr Riovo, their practice manager, and the rest is history.

Read More

Topics: Grow Your Veterinary Practice, For Practice Managers

Your client’s email address is more important than a phone number. Here’s why.

Posted by Mark Olcott, DVM, MBA on Oct 18, 2017 9:39:00 AM

If checking your email is one of the first things you do in the morning, you’re not alone. Email is one of the most preferred methods of communicating, especially for conducting business. If a pet parent provides his or her email address, it signals a desire to engage with you, giving you the power to promote your practice and influence their actions.

Read More

Topics: Grow Your Veterinary Practice, For Practice Managers

Having Trouble Acquiring and Retaining Great Technicians? This May Be Why.

Posted by Mark Olcott, DVM, MBA on Oct 9, 2017 2:26:55 PM

Believe it or not, the way your practice is run plays a significant role in the talent that works there. Forward thinking practices that use the latest technology have a greater advantage in acquiring the best candidates. Here’s why.

Millennials are a huge part of the workforce. They’re the ones graduating veterinary technology school and they have high expectations of  their workplace. They’ve grown up in an age where they didn’t have to answer the phone to have a conversation, they don’t even use a pen and paper to write things down. From laptops to smartphones, the newest and best candidates are looking for practices who are adopting and leveraging the benefits from technology. Is your practice one of those?

Chances are, if you’re using hand-written records, using  fax machines and using the phone to schedule appointments or other tasks that could  be done digitally, millennials are going to lose respect and you could miss out on a larger talent pool. They may even pass on the opportunity to learn from a very experienced veterinary staff because they’re turned off by your antiquated practices.

Read More

Topics: Grow Your Veterinary Practice, For Practice Managers

Did Apple just kill your “custom” practice app?

Posted by VitusVet on Sep 26, 2017 12:15:38 PM

Most likely; if your app is created by a company that creates other, similar looking apps.

Read More

Topics: For Practice Managers, apps

Solving 3 Important Problems Causing Pet Parents Not to Visit the Vet

Posted by Kodi Churchill on Sep 19, 2017 9:07:55 AM

Last weekend as my family prepared for hurricane Irma, we opened our doors to a couple we hardly knew. They were a family who lived on the coast, and like so many other pet parents, they were looking for a place to go with their four cats.

Read More

Topics: Grow Your Veterinary Practice, For Practice Managers