One of my favorite business quotes is, “What are the seven most expensive words in business? We’ve always done it that way.” I love it because it reminds me that inertia is very powerful and that we should always be on the lookout for new and improved ways of doing things. I can’t imagine a better example than our persistent reliance on faxing records.
I know some world-class referral hospitals with MRI machines, state-of-the-art endoscopy, and a commitment to staff training that is beyond compare… and they’re still faxing records. Something there just doesn’t add up. We do a great job in this profession of staying current on medical technology but overall we have done a pretty terrible job of staying current on communication technology.
The point of this blog is to help colleagues understand that not only is faxing (and it’s kissing cousin, email) far more time-consuming than most veterinary practice managers realize, but also that there are better ways of sharing information.
Mobile technology is everywhere. According to a 2015 Pew Research Study, more than 50% of smart phone users use their phone to look up health issues and do online banking, while 68% of smart phone users rely on their phone for breaking news. As consumers' communication preferences change to be more text-focused, they are demanding that more businesses become mobile-friendly. What does this mean for your practice and how can the veterinary field benefit from this change?
We’ve put together an online eBook to discuss why your practice should be using a mobile app and how traditional ways of communication, such as emails and phone calls, are hurting your practice. Our eBook will guide you through the top three reasons your practice should be adopting mobile technology, including increasing productivity, redefining refill compliance and improving client relationships.
Everyone wants to know how to add more Facebook fans to their page. Today, we’re going to tell you in detail how we added 1,000 new fans in ONE WEEK. Previously, we told you how we made a facebook post go viral (click here to read it). We used that knowledge to power our big week on the WhiskerCloud Facebook page this past week and we’ll be doing more of it in the future.
We think you'll love this great post from our friend, Adam Greenbaum, from WhiskerCloud!
First things first, we need great content that we truly believe it, is shareable, and will make people want to like and share to their Facebook page. We wanted to honor the amazing veterinary professionals we work with here at WhiskerCloud and we found a perfect quote to do that. Next, we used Photoshop to create a simple and clean photo. Finally, we posted, asking you to share the love with fellow veterinary professionals. Next, we promoted it for $100 to people that had veterinary interests or were in the veterinary industry to make sure that everyone got a chance to see it.