Mark Olcott, DVM, MBA

Recent Posts

Increase sales of in-practice medication and pet supplies by going digital.

Posted by Mark Olcott, DVM, MBA on Dec 26, 2017 1:58:49 PM

How many of your clients come in daily to purchase refills, preventatives, food and other pet supplies? Chances are, it is a good number. In fact, as convenient as it may be to order pet supplies and preventatives from an online store, a significant number of clients prefer to receive these items directly from you because they trust you.

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Topics: Grow Your Veterinary Practice, For Practice Managers

Meet Chris

Posted by Mark Olcott, DVM, MBA on Dec 13, 2017 9:38:58 AM

Chris is a practice manager at Green Oaks North Pet Hospital, a practice in Arlington, TX. He believes email addresses are just as important as phone numbers, so his practice recently cleaned up their email database, improving email collection from 65% to 91%.

“The biggest benefit of cleaning up our email list has been increased compliance and day-to-day communication. It’s easier with VitusVet than with PMS to blast out an email,” said Chris. “We send out marketing emails once a month, most recently with Santa photos and a biggest loser weight loss contest which was 3 months long. We used the campaign tool to send out updates on it, and because we can send text and push notifications, we were easily able to fill up our schedule for Santa pictures.”

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Topics: Grow Your Veterinary Practice, For Practice Managers

Meet Lea Ann

Posted by Mark Olcott, DVM, MBA on Nov 13, 2017 12:03:21 PM

Lea Ann is a practice manager who knows digital reminders and notifications are her clients preferred method of communication. She also uses digital reminders because they’re less expensive, environmentally friendly and increase compliance.

“Our clients think our digital reminders and notifications are great. It saves our front desk staff time by reducing phone calls and it saves our clients time because they can respond at the most opportune time. They can respond early before we open or late when we’re not here. There’s a lot of opportunity for clients to contact us back on their own terms,” said Lea Ann.

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Topics: Grow Your Veterinary Practice, For Practice Managers

How to get the media to talk about you

Posted by Mark Olcott, DVM, MBA on Nov 6, 2017 2:28:13 PM

Has your practice ever been featured in a news story? Media coverage can be a great asset for when your practice announces new partnerships or offers new services to clients and believe it or not, they want to share your news. Brodheadsville Animal Clinic was recently interviewed and featured on WNEP for offering their clients the VitusVet app. How did the story unfold? It’s simple. They made a Facebook post about their new app and someone from WNEP saw it. The news station then stopped in to do a quick interview with Starr Riovo, their practice manager, and the rest is history.

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Topics: Grow Your Veterinary Practice, For Practice Managers

Your client’s email address is more important than a phone number. Here’s why.

Posted by Mark Olcott, DVM, MBA on Oct 18, 2017 9:39:00 AM

If checking your email is one of the first things you do in the morning, you’re not alone. Email is one of the most preferred methods of communicating, especially for conducting business. If a pet parent provides his or her email address, it signals a desire to engage with you, giving you the power to promote your practice and influence their actions.

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Topics: Grow Your Veterinary Practice, For Practice Managers